Quaker Oats, every mention
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every year anyone David Rosenthal 4Ben Gilbert 1
Verbatim, from the transcripts: the passages where Quaker Oats comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:07:00 David Rosenthal And established the market for sports drinks, and Gatorade was part of Quaker Oats.
- ▶ 3:07:06 Ben Gilbert I forgot Quaker Oats ended up owning it.
- ▶ 3:07:39 David Rosenthal In 2000, the CEO of Coke announces publicly a sixteen billion dollar deal to acquire Quaker Oats and Gatorade.
- ▶ 3:08:07 David Rosenthal Pepsi ends up swooping in buying Quaker Oats and Gatorade, and Gatorade is like a home run for Pepsi ever since.
- ▶ 3:10:52 David Rosenthal You know, first with Frito-Lay, then with Quaker Oats and Gatorade, then in the bottled water market, so Pepsi launches Aquafina, Coke launches Dasani.