Powerade, every mention
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tap a year for its mentions
every year anyone David Rosenthal 4Ben Gilbert 1
Verbatim, from the transcripts: the passages where Powerade comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:07:10 David Rosenthal So Coca-Cola, in response to Gatorade's success, launches Powerade in 1988.
- ▶ 3:07:16 David Rosenthal Powerade is a homegrown product at Coca-Cola.
- ▶ 3:07:21 David Rosenthal It never achieves anywhere near the same success as Gatorade.
- ▶ 3:07:24 David Rosenthal I think it maxes out market share in, like, the teens or low twenties.
- ▶ 3:20:06 Ben Gilbert And just to share some of the other brands they do own, Powerade, Minute Maid, Dasani, Vitamin Water, Coke Zero, Schweppes, Smart Water, CL, which is another water brand, and Crystal, which is yet a third water brand.