Pasadena, California, every mention
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tap a year for its mentions
every year anyone David Rosenthal 5Ben Gilbert 1
Verbatim, from the transcripts: the passages where Pasadena, California comes up
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 55:45 David Rosenthal So in August, 1967, Joe opens the first Trader Joe's on Arroyo Parkway in Pasadena, California.
- ▶ 55:58 David Rosenthal Pasadena is the perfect first target market because Caltech and a whole bunch of universities are there.
- ▶ 59:14 Ben Gilbert What are the choices that Joe made when he opened that first Trader Joe's in Pasadena, other than, of course, putting everyone in Hawaiian shirts?
- ▶ 1:03:37 David Rosenthal The first location on Arroyo in Pasadena, even though it's small today, was actually about twice that size.
- ▶ 1:03:48 David Rosenthal We want to be in Pasadena.
- ▶ 1:11:36 David Rosenthal You know, essentially guys in the garage at this point in time, they bring it back to Pasadena, they get Heights, Fremark Abbey, like some of the best wines and winemakers in the entire world in history are being sold for 10 bucks a bottle…