Novo

“It is important to note, though, after the war, the Danish state did require both Novo and the Peterson brothers personally to repay most of the profits that they made during the war back to the Danish state.”

“So Nordisk, rather than building up production facilities around the world, what they decide to do is license it back to basically any interested pharma company. So like Eli Lilly back in the States, other companies in Continental Europe. It's the new, widely …”

“Genentech had actually approached them about being a partner in Europe. Novo had turned them down because they didn't think the science was ready yet, and they were wrong.”

“So they go to market, Novo goes to market with their Novo insulin as insulin at half price because it's so much more efficient.”

“It's Novo in the 19 eighties that invents the insulin pen.”

“They are now essentially the official Nazi-sanctioned insulin provider for all of Nazi-occupied Europe. So, the German government basically directs Novo To massively expand production and supply insulate, you know, not only to Germany, but to France, to Poland…”

“Novo's annual global insulin sales, this is Novo, they're still much larger. They're about a hundred million dollars annually. And Nordisk's are about thirty million annually. That makes them the number two and number four producers in the world by market shar…”

“And for the next 65 years, these two companies would compete In blood sport, head to head, hated each other, absolutely hated each other until they finally merged in 1989.”

“It actually ends up going to the Danish Supreme Court, where Hagedorn represents Nordisk himself. You know, in the lower courts, they had lawyers, and I think they lost the case in the lower courts, and Hagedorn's like, screw this. I'm gonna be my own lawyer. …”