Napa, California, every mention

Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired Oct 27, 2025 · 12 mentions

• ▶ 2:25:54 David Rosenthal And Charles Shaw founded a winery in Napa in 1974.
• ▶ 2:26:02 David Rosenthal Right at the very beginning of the bottle shock era, the come up of Napa, changing wine in America.
• ▶ 2:26:22 David Rosenthal A real player in the Napa ecosystem.
• ▶ 2:26:29 Ben Gilbert Well, I mean, he's still the biggest player in the Napa ecosystem by volume.
• ▶ 2:26:57 David Rosenthal You know, the list of bankrupt wineries in Napa and Sonoma is long.
• ▶ 2:29:08 David Rosenthal So, the Franzias, completely separate from the Gallows, had their own big-time California wine business in the era before Bottle Shock and Napa and Sonoma coming up, and then during and after.
• ▶ 2:30:43 David Rosenthal So, this first generation of the rich people that come to Napa and Snoma, start these wineries, lose their shirts, go bankrupt, of which Charles Shaw is part.
• ▶ 2:31:51 David Rosenthal So as you would imagine, this doesn't make the younger Franzia's, uh, popular characters in, uh, Napa, shall we say?
• ▶ 2:32:17 David Rosenthal You've got all the great wineries and the great awards that they're winning and Napa and Sonoma becoming real players.
• ▶ 2:33:01 David Rosenthal Fred's perspective on this is like, hey, look, there's a huge opportunity to make wine the new beer, and you people in Napa are completely missing the boat on this.
• ▶ 2:33:36 David Rosenthal Fred starts off the interview by saying, take that and shove it, Napa.
• ▶ 2:37:03 David Rosenthal That used to sit by the tennis court on Charles Shaw's Napa property.