MSN, every mention
8 scenes (2024), the whole family · ← back to MSN
tap a year for its mentions
every year 2024 anyone Ben Gilbert 8Steve Ballmer 2David Rosenthal 2
Verbatim, from the transcripts: the passages where MSN comes up
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 8:23 David Rosenthal That becomes MSN.
- ▶ 8:27 Ben Gilbert You said it becomes MSN.
- ▶ 8:35 Ben Gilbert Eventually, when that completely failed, which you're about to get to, they repurposed the name MSN for their internet-based media property, uh, complete shift in strategy.
- ▶ 12:08 David Rosenthal There's all these spy shots of Bill meeting with John Malone at TCI and Gerald Levin at Time Warner, and Bill starts spending time with Michael Ovitz talking about how Microsoft can get in on the content game too, either through the MSN…
- ▶ 1:37:14 Ben Gilbert So there's MSN, e-commerce, games, encyclopedia, maps, joint ventures, DreamWorks, and NBC.
- ▶ 2:39:53 Ben Gilbert So, Microsoft is desperate for search market share, and between their internal efforts with MSN Search
- ▶ 2:43:58 Ben Gilbert So, Microsoft is really nowhere to be seen in search, and part of it was just thinking, oh, well, search is just a feature of MSN, but there's always other reasons to come to MSN.
- ▶ 3:52:54 Ben Gilbert MSN was a super high traffic web property with seven hundred and fifty million registered users.