Modena, every mention

Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired Apr 14, 2026 · 14 mentions

• ▶ 6:14 David Rosenthal In the medieval Italian town of Modna with the birth of our hero Enzo Anselmo Giuseppe Maria Ferrari.
• ▶ 6:40 David Rosenthal Is born here in 1898 in Modena, the second of two sons, and his mother, Adeldisa, is a beautiful young woman, and his father, Alfredo, is 12 years older than his mother, and his father runs a successful metalworking shop and is kind of…
• ▶ 10:40 David Rosenthal So when he comes back home to Modena at the end of the war, he has no hope, but he does still have his dream of motor racing.
• ▶ 14:45 David Rosenthal A coach building business in Modna called Carrazzeria Emilia.
• ▶ 18:18 David Rosenthal So in 1924, Enzo makes the decision to quit racing, cast off the coach building business and instead open a Alfa Romeo dealership in Modena.
• ▶ 22:12 David Rosenthal The prime example being Maserati right there in Modena, right across town, the Maserati brothers.
• ▶ 27:30 David Rosenthal He places it within a yellow shield, yellow being the city color of Modena, with the three colors of the Italian flag above.
• ▶ 35:00 David Rosenthal They're making machine tools in the workshops and the essentially factory that Enzo has created there in Modena.
• ▶ 35:08 David Rosenthal Throughout the war effort that they make, Enzo has them stamp the prancing horse and the word Scuderia Ferrari Modena, clearly signaling his intentions after the war of, uh, you know, what, what he's gonna do.
• ▶ 35:37 David Rosenthal To worry about them bombing the factory in Modena.
• ▶ 35:49 David Rosenthal He's going to go about 15 kilometers south of Modena to Marinello.
• ▶ 36:02 David Rosenthal Baker City of Modena.
• ▶ 2:00:19 Ben Gilbert He grew up in Modena.
• ▶ 2:00:20 David Rosenthal He grew up in Modena.