Milan, every mention
16 scenes · ← back to Milan
tap a year for its mentions
every year anyone Howard Schultz 7Ben Gilbert 5David Rosenthal 4
Verbatim, from the transcripts: the passages where Milan comes up
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- ▶ 19:39 David Rosenthal So he goes to Alfa Romeo headquarters in Milan with a proposal.
Rolex (Audio) · Acquired
- ▶ 1:37:58 Ben Gilbert So they open new offices in Paris, Buenos Aires, and Milan.
- ▶ 4:21:17 Ben Gilbert In Milan, in Melbourne, in Tokyo, famously in New York City, there's a gorgeous building that they're building about a block from Rockefeller Center and Radio City Music Hall.
IKEA (Audio) · Acquired
- ▶ 1:04:07 David Rosenthal So legend has it that right around this time, as the whole IKEA range is shifting to flat pack, Ingvar goes on a trip to the Milan furniture show in Italy.
- ▶ 1:04:21 David Rosenthal And while he's there, one of the suppliers, a carpet supplier at the fair, offers to take him around the city, and, you know, Ingvar wants to see how people live, and he's like, sure, like, I'll ask a bunch of my employees who work in my…
- ▶ 1:07:02 David Rosenthal So Ingmar writes to this, he says, a design that was not just good, implied unlike what the Milan factory workers previously had in their homes, but also from the start adapted to machine production,
Starbucks (with Howard Schultz) · Acquired
- ▶ 19:53 Ben Gilbert You are sent, or maybe you asked to go to an international housewares conference in Milan.
- ▶ 2:31:13 Ben Gilbert The whole thing came out of Milan.
- ▶ 2:32:41 Howard Schultz So there are six roasteries, starting in Seattle, Chicago, New York, Tokyo, Shanghai, and Milan.
- ▶ 2:34:52 Howard Schultz But the shrine has to be Milan.
- ▶ 2:35:01 Howard Schultz Is the Prakasi family, fantastic people who are in the real estate business, and they are showing me I'm going back and forth to Milan like all the time because they've got real estate, and I got to see it.
- ▶ 2:36:29 Howard Schultz I said, John, I'm in Milan.
- ▶ 2:37:01 Howard Schultz And so that is how we entered in Milan.
- ▶ 2:37:12 Howard Schultz Milan opened first.
- ▶ 2:37:13 Howard Schultz Then, 30 stores, we, we're in Milan, we're in Rome, we're in Florence, and, um, two, three years later, what do you think the number one beverage is?
- ▶ 2:40:27 Ben Gilbert In Milan?