Michael Jordan

“In his total career from basketball contracts, he made something like ninety million dollars.”

“So the deal is a two and a half million dollar minimum guaranteed payout over five years. But that's not actually how the economics work. The revolutionary aspect of the deal was the payouts were calculated as a five percent royalty on gross revenue from the s…”

“Jordan earns over the course of this contract easily at least a hundred million dollars.”

“In the first year, Air Jordan Ones sell one hundred and twenty six million dollars.”

“Michael Jordan will make five, maybe ten billion dollars over his lifetime from the Jordan brand.”

“They extend the deal for seven more years, I believe at the same five percent royalty on gross sales, but there's the new massive further commitment to making the Jordan sub-brand much more of its own brand. And they up the total guarantee to at least eighteen…”

“Also in the deal, the previous year, Nike had sold 400,000 pairs of Nike basketball shoes. They include a clause that Jordan gets a royalty on incremental sales in future years beyond the baseline of Everything in the Nike basketball line.”

“I don't think the Federer Rolex relationship is quite like a Michael Jordan Nike relationship, but it's in that next tier of great athlete partnerships”