Mercedes Gleitz, every mention
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every year anyone David Rosenthal 5Ben Gilbert 5
Verbatim, from the transcripts: the passages where Mercedes Gleitz comes up
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- ▶ 1:05:11 David Rosenthal So in 1927, towards the end of the year, the timing is right, and that brings us to a young British woman named Mercedes Gleitz.
- ▶ 1:05:21 David Rosenthal Now, Gleitz was a secretary and bilingual stenographer in London, much like young Hans was back at Kuno, who happened to have a, uh, sort of unique hobby of endurance swimming in the River Thames in her free time.
- ▶ 1:06:25 David Rosenthal And now it turns out that that actually was a hoax, and Mercedes knew it was a hoax, but in order to reprove herself,
- ▶ 1:06:53 David Rosenthal So he comes up with the brilliant marketing stunt of he is going to get Mercedes to do this vindication swim.
- ▶ 1:07:29 Ben Gilbert Mercedes' photo is everywhere.
- ▶ 1:11:14 David Rosenthal This is a major, major, major moment, the Mercedes Gleitz.
- ▶ 1:13:24 Ben Gilbert Alright, so that's Mercedes Gleitz.
- ▶ 1:13:32 Ben Gilbert And she's effectively the first testimony.
- ▶ 1:52:50 Ben Gilbert And interestingly, even though they started with Mercedes Gleitz, this idea of, like, human achievement and accomplishment and the top of their field, they aren't doing that in this era.
- ▶ 2:42:50 Ben Gilbert It's everything we've learned from the madman era of advertising, completely the opposite of the Mercedes Gleitz era.