McCann Erickson, every mention
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every year anyone David Rosenthal 4
Verbatim, from the transcripts: the passages where McCann Erickson comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:03:53 David Rosenthal So he comes back to Cosetta and Keough and says, Hey, I want to pitch you guys on taking over as your ad agency from McCann Erickson.
- ▶ 3:04:09 David Rosenthal He's like, hey, McCann Erickson has been great for you guys.
- ▶ 3:05:26 David Rosenthal For the same cost that McCann Erickson is making seven and they can all stay unified under the new Coke slogan of always Coca-Cola.
- ▶ 3:05:41 David Rosenthal Dethrones McCann Erickson.