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McCann Erickson

4 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Dec 21, 2021 by Michael Ovitz · said 4 times in 1 episodes since 2025 · across every show →

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brought up most by David Rosenthal (4)

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2025 4 mentions in 1 episode

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Everything said about McCann Erickson, oldest first

Dec 21, 2021
Assertion Not checkable as stated
CAA ran the Coca-Cola advertising account with six people versus McCann's 300
“So we had McCann Erickson had 300 human beings working on the Coke account. We had six.”
Michael Ovitz Dec 21, 2021 ▶ 51:53 CAA (with Michael Ovitz) · Acquired
Nov 24, 2025
Assertion Partly supported
Rosenthal: Ovitz Pitched Coke 40 Ads for the Cost of McCann's Seven
“So he pitches Coke that CAA can make 40 ads a year for them. For the same cost that McCann Erickson is making seven and they can all stay unified under the new Coke slogan of always Coca-Cola.”
David Rosenthal Nov 24, 2025 ▶ 3:05:20 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025 positive
Assertion Supported
Rosenthal: CAA Won Coke's Ad Business and Created the Polar Bears Campaign
“CAA wins the business. Dethrones McCann Erickson. And among the many ads that they create for Coke is a new Christmas Coca-Cola motif, not featuring Santa Claus, but instead the polar bears.”
David Rosenthal Nov 24, 2025 ▶ 3:05:38 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Nov 24, 2025
Assertion Supported
Late 1950s McCann taste tests showed consumers preferred Pepsi over Coke
“Consumers, when presented with the two drinks, Coke and Pepsi, in a blind taste test, a statistically significant number of people prefer Pepsi. The taste of Pepsi.”
David Rosenthal Nov 24, 2025 ▶ 1:58:19 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
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