Macintosh

2 statements across 1 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Apr 22, 2024 by Ben Gilbert · said 63 times in 15 episodes since 2022 · across every show →

Mentions by year

brought up most by Ben Gilbert (28), David Rosenthal (21), Ben Thompson (1)

mentionsepisodesper episode tap a year for its mentions

2025 4 mentions in 2 episodes 2 per episode

Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired Oct 27, 2025 · 2 mentions · from 1:50:41
Google Part II: Alphabet (Audio) · Acquired Aug 26, 2025 · 2 mentions · from 16:55
every mention in 2025, scene by scene →

2024 47 mentions in 4 episodes 12 per episode

Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired Apr 22, 2024 · 42 mentions · from 2:15:57
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired Jul 22, 2024 · 3 mentions · from 45:40
Meta (Audio) · Acquired Oct 28, 2024 · 1 mention · from 20:26
Starbucks (with Howard Schultz) · Acquired Jun 4, 2024 · 1 mention · from 28:25
every mention in 2024, scene by scene →

2023 2 mentions in 2 episodes 1 per episode

Nike (Audio) · Acquired Jul 25, 2023 · 1 mention · from 2:33:50
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired Apr 26, 2023 · 1 mention · from 1:49:11
every mention in 2023, scene by scene →

2022 10 mentions in 7 episodes 1 per episode

Platforms and Power (with Hamilton Helmer and Chenyi Shi) · Acquired Apr 6, 2022 · 3 mentions · from 41:05
SONY (75 years of electronics history in 3 hours) · Acquired Mar 7, 2022 · 2 mentions · from 56:52
Stratechery (with Ben Thompson) · Acquired Dec 6, 2022 · 1 mention · from 1:01:05
Benchmark Part I · Acquired Sep 28, 2022 · 1 mention · from 16:34
Amazon.com · Acquired Aug 16, 2022 · 1 mention · from 3:08:23
Nvidia: The Machine Learning Company (2006-2022) · Acquired Apr 20, 2022 · 1 mention · from 17:35
The Browser (with Brendan Eich, Chief Architect of Netscape + Mozilla and CEO of Brave) · Acquired Feb 15, 2022 · 1 mention · from 31:45
every mention in 2022, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about Macintosh, oldest first

Apr 22, 2024

Assertion Supported

The first version of Microsoft Excel was built for the Macintosh

“Far and away, the first thing to point out is the first version of Microsoft Excel was for the Mac.”

Ben Gilbert Apr 22, 2024 ▶ 2:26:28 Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired

Apr 22, 2024

Assertion Supported

Steve Jobs showed Bill Gates the Mac project in 1981

“Steve Jobs Shows Bill Gates the Mac project in 1981. Three years before it ships. And Microsoft and Apple signed an agreement to work together on applications for it in 1982.”

David Rosenthal Apr 22, 2024 ▶ 2:31:41 Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired

Macintosh

Mentions by year

Everything said about Macintosh, oldest first

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