Louis Vuitton

“Nike sells these incredibly limited edition retro and otherwise sneakers, but they sell them for a 150 bucks, 200 bucks, maybe 300 bucks, like not a lot of money. The instant that they get purchased, you can turn around and sell them on the secondary market fo…”

“Louis Vuitton has no ability to switch gears and say, ooh, it's important to compete on the vector of handcrafted.”

“No matter where you live in the world and no matter what your cultural background is, when you attain this status, there's still something about this connection to French and European nobility that you cannot buy from a brand from any other country.”

“For most luxury brands, the profit is between 10 and 12 times the cost to make them. At Louis Vuitton, it's something like 13 times”

“The founders of arguably maybe the three biggest and most significant luxury brands in the world today were all orphans from the 1800.”

“The primary ingredient in French luxury is the dream, and specifically the dreamlike connection to French royalty and this, like, mostly imagined past that, you know, if you buy a Birkin bag or if you buy a Louis Vuitton trunk, you too Can be like the bygone F…”