Älmhult, every mention

IKEA (Audio) · Acquired Nov 18, 2024 · 20 mentions

• ▶ 5:02 David Rosenthal But we start in the small town of Elmhut, Sweden, which is in the province of Småland,
• ▶ 6:31 David Rosenthal In an area about 20 kilometers outside of Elmhult called Agunarud, which, apologies to all of our Swedish friends if we butchered those.
• ▶ 6:45 David Rosenthal Now, to give you even more of a sense of this land that we're talking about, Elmhult, the, you know, bustling local metropolis, I don't know what the population was in 1926,
• ▶ 6:58 David Rosenthal But in 2010, the population of Elmhult, the big city, was 9000 people.
• ▶ 11:15 David Rosenthal Now, the eldest of these children, the eldest son, Franz Feodor, grows up and marries the daughter of the biggest merchant in Elmhult.
• ▶ 14:25 David Rosenthal So he goes to the village in Elbhult, and he takes out a 500 kroner loan from the bank there, Swedish kroner,
• ▶ 43:44 David Rosenthal And it just so happens at this moment in time that the local furniture joinery in Elmhult is about to close.
• ▶ 45:27 David Rosenthal I don't know that the customer base in the town of Elm was that important to Ikea itself.
• ▶ 45:43 David Rosenthal So all of his customers and everybody getting the circular advertisements in the weekly paper all across the country, they're hearing about this showroom in Elmholtz.
• ▶ 46:01 David Rosenthal To get in, like, take the train, they somehow make their way to Elmhul to, to see the furniture.
• ▶ 47:05 Ben Gilbert Come and see us in Elmhut and convince yourself
• ▶ 48:24 David Rosenthal So, within the first couple years of the Elmhul
• ▶ 48:38 David Rosenthal About half of their catalog subscriber base, which is hundreds of thousands of people now at this point in time, make the pilgrimage, tell them who, and they visit the showroom.
• ▶ 49:45 David Rosenthal So they arrange for any IKEA customer to get discount tickets on Swedish railways to make the pilgrimage to Elmhult.
• ▶ 50:05 David Rosenthal They get, they get free dinner at the hotel in Elmhult that night.
• ▶ 50:16 David Rosenthal So, within a year, they pass one million kroner in sales at this showroom, which has got to be by multiples the largest business ever built in Elmhult in, like, human history.
• ▶ 1:23:32 David Rosenthal This is all at the showroom in Elmhild.
• ▶ 1:27:51 David Rosenthal But that was, you know, same concept as the Almo showroom.
• ▶ 1:28:42 David Rosenthal It costs seventeen million kroner to build, or roughly three million dollars, compared with the original Almud location that Ingvar bought for 13,000 kroner.
• ▶ 1:33:52 David Rosenthal Yes, they had opened a restaurant at Almhult at the showroom a couple years ahead of time.