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Kirkland Signature

5 statements across 2 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Aug 21, 2023 by Ben Gilbert · said 32 times in 5 episodes since 2023 · across every show →

Mentions by year

brought up most by Ben Gilbert (21), David Rosenthal (10), Charlie Munger (1)

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007.511522023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 1 mention in 1 episode
2024 3 mentions in 1 episode
2023 27 mentions in 2 episodes 14 per episode

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Everything said about Kirkland Signature, oldest first

Aug 21, 2023
Assertion Supported
Kirkland Signature is capped at a 15% markup at Costco
“The only exception to this is Kirkland Signature, where they cheat a little bit and let themselves go up to 15%.”
Ben Gilbert Aug 21, 2023 ▶ 1:23:05 Costco (Audio) · Acquired
Aug 21, 2023 bullish
Assertion Partly supported
Kirkland Signature generated $52 billion last year, roughly a quarter of Costco's revenue
“Fifty two billion dollars of Kirkland Signature sales were done last year. That does not include the Kirkland Signature gas, so out of Costco's two hundred and thirty billion top line, a little under a quarter of it was Kirkland Signature sales, and closer to …”
Ben Gilbert Aug 21, 2023 ▶ 1:37:42 Costco (Audio) · Acquired
Aug 21, 2023 positive
Assertion Supported
Costco's Kirkland Signature generates more revenue than all of Nike
“Their store brand, Kirkland Signature, does more revenue alone, not including anything else in the store than all of Nike.”
Ben Gilbert Aug 21, 2023 ▶ 3:36 Costco (Audio) · Acquired
Aug 21, 2023 positive
Assertion Supported
Kirkland Signature is America's largest consumer packaged goods brand
“It's America's largest consumer package brand.”
Ben Gilbert Aug 21, 2023 ▶ 1:38:05 Costco (Audio) · Acquired
Oct 30, 2023 neutral
Insight
Munger says Kirkland is a utilitarian brand like Tide, unlike Hermès
“Kirkland is a brand the way Tide is a brand. And Hermes is a different kind of a brand.”
Charlie Munger Oct 30, 2023 ▶ 33:42 Charlie Munger (Audio) · Acquired
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