Jordan brand, every mention

Nike (Audio) · Acquired Jul 25, 2023 · 19 mentions

• ▶ 2:16:06 David Rosenthal The big important thing from Michael Jordan, the Air Jordan one, and then everything it became in the Jordan brand is that it didn't just save Nike.
• ▶ 2:20:45 David Rosenthal And this would eventually morph into the Jordan brand and the Jordan line and Zion Williams and Jason Tatum, and like, they are Jordan athletes.
• ▶ 2:20:54 David Rosenthal So, Nike also guarantees a minimum ad spend to promote the Jordan line.
• ▶ 2:42:29 David Rosenthal The Jordan brand becomes its own sub-segment within Nike.
• ▶ 2:42:50 Ben Gilbert The University of Michigan, for some reason, is Jordan, not Nike, as their official uniform supplier.
• ▶ 2:42:55 David Rosenthal UNC is Jordan's.
• ▶ 2:43:02 David Rosenthal So, they extend the deal for seven more years, I believe at the same five percent royalty on gross sales, but there's the new massive further commitment to making the Jordan sub-brand much more of its own brand.
• ▶ 2:43:29 David Rosenthal Ultimately, just like the two and a half, that's meaningless because Jordan brand sales go back up in 88, 89, 90, on and on and on.
• ▶ 2:44:54 Ben Gilbert There's something mind blowing going on today in 2023 with the Jordan brand, and I don't think people quite have a handle on what has happened in the last three years.
• ▶ 2:45:04 Ben Gilbert So the Jordan brand is the fastest growing part of Nike.
• ▶ 2:45:11 Ben Gilbert The Jordan brand, over the last three years, keeps growing at, like, 35%.
• ▶ 2:45:25 Ben Gilbert The Jordan brand did 6.6 billion dollars in revenue.
• ▶ 2:45:37 Ben Gilbert Jordan's making over three hundred million dollars a year from the Jordan brand at a five-ish percent royalty.
• ▶ 2:45:51 Ben Gilbert Michael Jordan will make five, maybe ten billion dollars over his lifetime from the Jordan brand.
• ▶ 2:46:24 Ben Gilbert Of course, he has sort of input on who they're signing to the Jordan brand.
• ▶ 2:47:59 Ben Gilbert So off the back of the Rise of the Jordan brand, in 1988, they launched the Just Do It campaign with the very first, I think this is the first Wyden and Kennedy ad, right?
• ▶ 2:51:02 Ben Gilbert And it's fascinating, just to get a quick data point, the Jordan brand
• ▶ 2:52:48 David Rosenthal I'm surprised there's not a Jordan plus out there.
• ▶ 2:52:50 David Rosenthal No, there's not because Jordan is too well managed a brand.