iOS, every mention
19 scenes (2024), the whole family · ← back to iOS
tap a year for its mentions
every year 2024 anyone David Rosenthal 16Ben Gilbert 13Steve Ballmer 1Brendan Eich 1Brandon Millman 1Blake Robbins 1
Verbatim, from the transcripts: the passages where iOS comes up
Meta (Audio) · Acquired
- ▶ 2:40:12 David Rosenthal There was no SDK in that first iPhone and iOS.
- ▶ 3:19:40 David Rosenthal One, and I think this is kind of like the uber problem that everything else is downstream of, iOS and Android are closed proprietary ecosystems not controlled by Facebook.
- ▶ 3:20:46 David Rosenthal But, okay, specifically, why is iOS and Android being closed proprietary ecosystems such a problem?
- ▶ 4:01:17 Ben Gilbert And the group of people that they pulled together from Joe Hewitt forward to write their original iOS app.
- ▶ 4:01:22 Ben Gilbert It's just like some of the best iOS developers and designers in the world.
- ▶ 4:02:36 Ben Gilbert And I think they had to, like, have an app in market where users were actually using it to realize, oh, man, the state of the art in native that the platform vendors have developed, iOS and Android, is really, really good, and they have…
- ▶ 4:59:42 Ben Gilbert They start really beating this drum, and by 20 21, they decide, you know what, in iOS 14.6, we are going to launch a new policy called App Tracking Transparency.
- ▶ 5:00:53 Ben Gilbert So Apple stops letting you use the device identifier, they force you into using this IDFA, and then with iOS, 14.6 in 2021, they say, hey, if you're using IDFA,
- ▶ 5:03:09 David Rosenthal Like, hey, how about you let us bring our platform that we've just built that has all these developers into iOS, into your platform.
- ▶ 5:03:20 Ben Gilbert Oh, to make Facebook platform part of the iOS developer?
- ▶ 5:03:33 Ben Gilbert But they did have enough of a relationship where Facebook and Twitter both were privileged citizens on an early version of the iPhone OS.
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
- ▶ 1:15:49 David Rosenthal Imagine if a ruling comes out tomorrow that Apple needs to be broken up, and iOS needs to be separated from the devices, and you need to be able to buy a phone without iOS.
- ▶ 2:17:59 David Rosenthal Could you imagine if Apple on their developer site, Apple, were just like, hey, here's, you know, iOS 23.
- ▶ 3:01:00 David Rosenthal I think it was iOS, right, with the, uh, op store opening up, and the SDK comes out, and the world completely transforms.
- ▶ 3:05:51 Ben Gilbert Is it like iOS?
- ▶ 3:32:27 Ben Gilbert They do something like universal binary with the apps, where all the same apps that I had installed on my Mac, they now run their iOS counterpart, they grab all the data that's stored in the same places, so all my apps, you know, it knows…
- ▶ 3:32:41 Ben Gilbert It has the YouTube videos cached, it, you know, does whatever, but it just turns into an iPad with an iOS UI.
Starbucks (with Howard Schultz) · Acquired
- ▶ 1:59:07 Ben Gilbert And apps at this point, I mean, if it came out in 2009, which was the first version, the iOS SDK came out in summer two 1008.
Hermès (Audio) · Acquired
- ▶ 3:57:31 David Rosenthal This is Android and iOS.