International Olympic Committee, every mention
7 scenes · ← back to International Olympic Committee
tap a year for its mentions
every year anyone David Rosenthal 4Ben Gilbert 3
Verbatim, from the transcripts: the passages where International Olympic Committee comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 1:23:16 Ben Gilbert The first of which is the Olympics.
- ▶ 1:23:19 Ben Gilbert Coca-Cola was a sponsor of the 1928 Olympics in Amsterdam, which makes them the longest running Olympic sponsor.
- ▶ 1:23:28 Ben Gilbert And at the L.A. 28 games that will make 100 years of Coca-Cola partnering with the Olympics.
- ▶ 1:23:39 David Rosenthal Were there any other sponsors like the Olympics?
Visa (Audio) · Acquired
- ▶ 2:18:15 David Rosenthal The Olympics, the IOC,
- ▶ 2:22:26 David Rosenthal After Amex declines, John and the team get in touch with the IOC, the price tag has gone up to seventeen million dollars just for the rights.
Nike (Audio) · Acquired
- ▶ 1:37:35 David Rosenthal So what was happening was amateur athletic rules and the Olympic organizing committee's rules were that you had to be an amateur.