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The Hershey Company

also referred to as: hershey · hershey's

includes Hershey's Bar

14 statements across 1 episodes · 4 bullish · 0 bearish · 2 people on the record · first statement Dec 16, 2024 by David Rosenthal · said 129 times in 2 episodes since 2024 · across every show →

Mentions by year, the whole family

brought up most by David Rosenthal (88), Ben Gilbert (41)

tap a year for its mentions
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2025 1 mention in 1 episode
2024 128 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about The Hershey Company, oldest first

Dec 16, 2024 positive
Assertion Supported
Mars surpassed Hershey as America's top candy maker in 1973
“And as a result, in 1973, the combined Mars, which is all of the legacy Mars Inc. Products, Snickers, Milky Way, Three Musketeers, et cetera, plus M&M's, passes all of Hershey to become the number one candy company in America.”
David Rosenthal Dec 16, 2024 ▶ 2:45:04 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 neutral
Assertion Partly supported
The Hershey Company did not do any advertising whatsoever until 1970
“Hershey had a strict policy of not advertising at all. No advertising whatsoever. They did not do any advertising until 1970.”
David Rosenthal Dec 16, 2024 ▶ 2:13:25 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024
Assertion Supported
Mars became Hershey's largest chocolate customer during the 1920s
“So very quickly, Mars becomes Hershey's biggest customer. They are buying millions of dollars of chocolate every year from Hershey.”
David Rosenthal Dec 16, 2024 ▶ 1:00:45 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 neutral
Assertion Contradicted
The Milton Hershey School has an endowment of $17.4 billion
“17.4 billion dollars.”
Ben Gilbert Dec 16, 2024 ▶ 3:42:35 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 neutral
Insight
Established iconic candy brands are virtually impossible to kill
“I think the candy industry is much like the luxury industry in that once you have an established product and product brand, it is impossible to kill it. You just can't.”
David Rosenthal Dec 16, 2024 ▶ 3:25:54 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024
Assertion Supported
Mars and Hershey each hold approximately 24% of US candy market share
“Looking at the market, at least in the U.S., Mars and Hershey each have about 24% market share of candy and confections, and no one else even comes close.”
Ben Gilbert Dec 16, 2024 ▶ 3:15:45 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 neutral
Assertion Partly supported
Hershey kept its standard chocolate bar priced at five cents until 1969
“They kept the price at a nickel from 1900 until November, 1969.”
David Rosenthal Dec 16, 2024 ▶ 2:40:13 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 bullish
Assertion Partly supported
Product placement in E.T. tripled sales of Reese's Pieces
“Multiple sources cite that it three X'd the sales of Reese's Pieces when this came out.”
Ben Gilbert Dec 16, 2024 ▶ 3:24:38 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024
Assertion Supported
Mars leads the highly fragmented international candy market with 11% share
“Internationally, it's kind of a different story. It is a very fragmented industry. Mars is the whale with 11%, but the next highest are seven percent and five percent, and only a third of the market is made up by the top five companies. Mars, Mondelez, Ferrero…”
Ben Gilbert Dec 16, 2024 ▶ 3:15:58 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 positive
Assertion Supported
Mars generated $429,000 in revenue per employee in 1990, doubling Hershey
“In 1990, for example, Mars' revenue averaged 429,000 for employee compared to 228,000 at Hershey.”
Ben Gilbert Dec 16, 2024 ▶ 1:41:57 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024
Assertion Contradicted
Hershey rationed WWII chocolate to all wholesale customers except M&M Limited
“They limit their chocolate supply to all of their wholesale enterprise customers except for one. M&M Limited Partnership. Because of course, it's Bruce Murray's company.”
David Rosenthal Dec 16, 2024 ▶ 2:02:20 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024
Assertion Contradicted
Hershey was the primary chocolate ration supplier for WWI US troops
“And the American military, as they have seen European armies do, they source chocolate as ration bars for the troops, and Hershey's is the big supplier.”
David Rosenthal Dec 16, 2024 ▶ 35:14 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 positive
Insight
Mars lowers COGS using multi-ingredient bars while maintaining perceived consumer value
“Mars just has a durable competitive advantage in that they're selling something to consumers that they value at the same price, but the cost of goods sold is way lower.”
Ben Gilbert Dec 16, 2024 ▶ 2:45:49 Mars Inc. - The Chocolate Story (Audio) · Acquired
Dec 16, 2024 neutral
Assertion Supported
The controlling interest in the Hershey Company is owned by its trust
“The controlling interest is owned by the trust.”
Ben Gilbert Dec 16, 2024 ▶ 2:38:38 Mars Inc. - The Chocolate Story (Audio) · Acquired
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