Hans Wilsdorf

“Well, less than a year later, Rolex makes their 150,000 officially certified chronometer once again in the now, you know, new top of the line Datejust model. And who does Hans go to for this one? Through, not directly, but with some influence of the fact that …”

“One of his maniacal control things was, I believe up until he died or pretty close to it, he did all the creative for all the advertising.”

“In 1910, he sends the first Wristwatch movement to the School of Horology in Switzerland to be awarded the world's first wristwatch chronometer rating.”

“Whenever anyone tried to make a watch and put it on the wrist at this point in history, it was usually fragile, or really inaccurate, or actually worn more as jewelry, and so they actually didn't call them wrist watches, they called them wristlets, and they we…”

“His first wife, Anna, died tragically in 1944, right before the end of World War II. And that is actually when Hans sets up the Hans Wilsdorf Foundation and puts all of his ownership of the company into it.”

“He places the largest order in Egler's company history, several 100,000 Swiss francs, for a bunch of these tiny movements.”

“The founders of arguably maybe the three biggest and most significant luxury brands in the world today were all orphans from the 1800.”