Google AdSense, every mention
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Verbatim, from the transcripts: the passages where Google AdSense comes up
Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
- ▶ 15:46 David Rosenthal AdSense.
- ▶ 16:04 David Rosenthal So Jeff Dean borrows Phil and famously uses it to code up his implementation of AdSense in a week, because he's Jeff Dean.
- ▶ 16:14 David Rosenthal And boom, AdSense.
- ▶ 18:04 David Rosenthal And I assume a lot of that is AdSense ad serving, but also Did You Mean and all the other stuff that they start using it for within Google.
Google Part II: Alphabet (Audio) · Acquired
- ▶ 1:20:41 Ben Gilbert And then they have this other form, AdSense, and the Google Content Network, when they show display ads on other people's websites, where they share like, 70% of the revenue, most of the revenue, out to the
- ▶ 1:21:16 Ben Gilbert Like, if they had never gone into the AdSense world and they were purely a search engine, I think it would have probably been more of a fight to try to do this 50% split with creators.
- ▶ 1:33:39 Ben Gilbert And then there's the off property, or the Google network ads, and at this point in time, Google just is operating something called AdSense, which is this ad network that they've started.
- ▶ 1:38:55 Ben Gilbert Google is running this little thing called AdSense.
- ▶ 1:40:29 David Rosenthal Again, we're all in the AdSense part of the world, not search ads.
- ▶ 1:48:29 David Rosenthal Plenty of which existed before and would have existed anyway in AdSense regardless.
- ▶ 1:48:46 David Rosenthal But AdSense was probably doing a billion plus in revenue at the time, would have kept scaling.
- ▶ 3:09:37 Ben Gilbert One, it's what we're actually looking for, the acquisition of traffic to Google search, and the other component is money that we paid to publishers where our ads show up in the sort of double-click AdSense world.
- ▶ 3:10:02 Ben Gilbert So you could say, ok, they probably paid out about twenty one billion dollars of that fifty five billion in the AdSense double click Google network world.
- ▶ 3:38:00 Ben Gilbert The, the smaller part is over in DoubleClick AdSense land, and actually that's pretty low margin revenue.
- ▶ 3:51:23 Ben Gilbert Famously, I mean, that, that run in the 2010, aside from the big ones, from YouTube, from Android, from DoubleClick, from AdMob, there was also what became Google Groups, Spreadsheets, Docs, Blogger, they bought Applied Semantics with the…
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
- ▶ 1:00:46 David Rosenthal He also implemented the first version of AdWords, built AdSense, rewrote the core search pipeline five times, co-invented and implemented Bigtable MapReduce, TensorFlow, and Gemini.
- ▶ 2:48:56 David Rosenthal And that is AdSense.
- ▶ 2:49:12 David Rosenthal Before AdSense,
- ▶ 2:51:43 David Rosenthal Builds AdSense in six weeks.
- ▶ 2:52:15 Ben Gilbert I remember seeing these for the longest time when publisher enabled Google AdSense, you'd get like what looked like search results just like three across in a banner.
- ▶ 2:52:27 David Rosenthal That's what AdSense was in the beginning.
- ▶ 2:53:10 Ben Gilbert Sometimes that they share 67% of revenue, sometimes that they share 80% of revenue, but the right way to think about it is most of the revenue on a click in Google AdSense actually goes to the website publisher, and Google takes the…
- ▶ 2:53:43 Ben Gilbert The net result of this, by the way, of the AdSense launch, Google has had a troubled dance over the years back and forth with publishers.
- ▶ 2:53:58 Ben Gilbert Right in this moment, when they launch AdSense, publishers, and especially small ones, love them.
- ▶ 2:54:36 David Rosenthal So they launched this thing, you know, Jeff codes it up at the beginning of 2003, kind of call it end of Q one, 2003, they launch AdSense.
- ▶ 2:54:53 Ben Gilbert And we're zoomed in on AdSense right now, but, you know, we're still pre-IPO here.
- ▶ 3:00:25 Ben Gilbert You get to keep all the money from AdWords and you only get to keep 20% of the money from AdSense.
- ▶ 3:00:32 David Rosenthal AdSense is the answer there.
- ▶ 3:00:33 David Rosenthal AdSense added like
- ▶ 3:16:22 Ben Gilbert And so the thing that led to AdSense
- ▶ 3:16:27 David Rosenthal Ah, this was the beginning of the idea for AdSense.