Gatorade, every mention
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every year anyone David Rosenthal 11Ben Gilbert 1
Verbatim, from the transcripts: the passages where Gatorade comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 3:06:50 David Rosenthal The first battleground for this is sports drinks and Gatorade.
- ▶ 3:06:55 David Rosenthal So in the eighties, Gatorade really came on the scene.
- ▶ 3:07:00 David Rosenthal And established the market for sports drinks, and Gatorade was part of Quaker Oats.
- ▶ 3:07:06 Ben Gilbert I forgot Quaker Oats ended up owning it.
- ▶ 3:07:10 David Rosenthal So Coca-Cola, in response to Gatorade's success, launches Powerade in 1988.
- ▶ 3:07:21 David Rosenthal It never achieves anywhere near the same success as Gatorade.
- ▶ 3:07:39 David Rosenthal In 2000, the CEO of Coke announces publicly a sixteen billion dollar deal to acquire Quaker Oats and Gatorade.
- ▶ 3:08:07 David Rosenthal Pepsi ends up swooping in buying Quaker Oats and Gatorade, and Gatorade is like a home run for Pepsi ever since.
- ▶ 3:08:21 David Rosenthal Coke could have owned Frito-Lays and Gatorade.
- ▶ 3:10:52 David Rosenthal You know, first with Frito-Lay, then with Quaker Oats and Gatorade, then in the bottled water market, so Pepsi launches Aquafina, Coke launches Dasani.
- ▶ 3:15:44 David Rosenthal Gatorade still has 60% plus of the market share of sports drinks.
Nike (Audio) · Acquired
- ▶ 3:42:30 David Rosenthal I mean, it's funny because it's the Gatorade line, not the Nike line about Michael Jordan, but like, be like Mike.