Frito-Lay, every mention
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tap a year for its mentions
every year anyone David Rosenthal 5Ben Gilbert 3
Verbatim, from the transcripts: the passages where Frito-Lay comes up
Coca-Cola: The Complete History & Strategy (Audio) · Acquired
- ▶ 2:09:19 David Rosenthal In 1965, Pepsi buys the Frito-Lay company.
- ▶ 2:09:48 Ben Gilbert The wild thing is today, if you look at the health of Pepsi's beverages business and their food business with Frito-Lay products, Frito-Lay is a much, much better business.
- ▶ 2:09:59 Ben Gilbert While the revenues are a little bit smaller than the Pepsi business by revenue, Frito-Lay generates twice as much profit inside the parent company, PepsiCo.
- ▶ 3:08:17 David Rosenthal It's total echoes of the Frito-Lay disaster.
- ▶ 3:08:21 David Rosenthal Coke could have owned Frito-Lays and Gatorade.
- ▶ 3:10:52 David Rosenthal You know, first with Frito-Lay, then with Quaker Oats and Gatorade, then in the bottled water market, so Pepsi launches Aquafina, Coke launches Dasani.
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 1:39:04 Ben Gilbert And so there's a whole bunch of these on the internet where you can actually see the Trader Joe's pita chips are made by Stacy's, which is Frito-Lay Pepsi.
Amazon.com · Acquired
- ▶ 2:33:49 David Rosenthal Running the Frito-Lay division.