Fresno, every mention
7 scenes · ← back to Fresno
tap a year for its mentions
every year anyone David Rosenthal 5Ben Gilbert 2
Verbatim, from the transcripts: the passages where Fresno comes up
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- ▶ 5:15 David Rosenthal We start in 1958 in Fresno, California, with The Drop.
- ▶ 5:32 Ben Gilbert The drop has become, like, if you say the drop to someone in the fintech industry, they're like, oh, September 19 58, Fresno.
- ▶ 6:22 David Rosenthal So, Bank of America decides that they are going to mail out little rectangular pieces of plastic to every single one of their 65,000 customers in the city of Fresno, completely unsolicited.
- ▶ 6:45 David Rosenthal I think the Fresno population at this point in time was like maybe 202 150,000 people, so like a huge
- ▶ 6:52 David Rosenthal Portion of the city of Fresno banked with Bank of America, and that was true for all of California at the time.
- ▶ 7:08 Ben Gilbert There's this great quote, again, from a piece of the action that describes it and says, there had been no outward yearning among the residents of Fresno for such a device, nor even the dimmest awareness that such a thing was in the works.
- ▶ 10:49 David Rosenthal So, this is what they are launching, first in Fresno as the pilot market, and they call it the Bank AmeriCard.