Forbes

4 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Jan 27, 2026 by Ben Gilbert · said 28 times in 16 episodes since 2021 · across every show →

Mentions by year

brought up most by David Rosenthal (14), Ben Gilbert (14)

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2026 9 mentions in 4 episodes 2 per episode
2025 4 mentions in 2 episodes 2 per episode
2024 6 mentions in 4 episodes 2 per episode
2022 7 mentions in 4 episodes 2 per episode
2021 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Forbes, oldest first

Jan 27, 2026 neutral
Assertion Supported
Shared revenue is $350M per team, but Cowboys top $1B total
“This past year, each team got right around three hundred and fifty million from the shared league revenue, but that Extra local revenue obviously can cause a gigantic swing in the team's total revenue, and Forbes has an estimate that the Cowboys made over a bi…”
Ben Gilbert Jan 27, 2026 ▶ 2:37:47 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 bullish
Assertion Supported
Average NFL team value rose 62% to $7.1 billion
“So as of today, Forbes estimates the average team is worth 7.1 billion dollars up from four and a half billion when we did the episode. Team valuations now are two hundred and twenty eight billion in total. Up from one hundred and forty billion when we recorde…”
Ben Gilbert Jan 27, 2026 ▶ 4:08:10 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026
Assertion Supported
Forbes estimates the Dallas Cowboys are valued at $13 billion
“Forbes now estimates the Cowboys are worth thirteen billion dollars.”
Ben Gilbert Jan 27, 2026 ▶ 4:11:56 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Jan 27, 2026 bullish
Assertion Supported
Gilbert: NFL revenue multiple expanded from 6.4x to 10.7x over five years
“Forbes now estimates the annual revenue multiple in the NFL is 10.7 x, which is up from nine x in 2024 and 6.4 x five years ago. So in five years it went from 6.4 x to 10.7.”
Ben Gilbert Jan 27, 2026 ▶ 4:10:17 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
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