flywheel, every mention
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every year anyone Ben Gilbert 5David Rosenthal 2
Verbatim, from the transcripts: the passages where flywheel comes up
Peloton - the entire history and strategy behind America's trendiest workout · Acquired
- ▶ 34:58 David Rosenthal Oh, or, or Flywheel, you mean?
- ▶ 35:00 Ben Gilbert Or Flywheel, yeah, to get access to their instructors, their content.
- ▶ 35:08 Ben Gilbert And they actually got to term sheet with, with, um, Flywheel.
- ▶ 35:11 Ben Gilbert I think SoulCycle sort of gave them the cold shoulder as sort of, you know, they were so hot at the time and so big and so dominant, but, uh, Flywheel, they actually got to terms on what would it look like to make this thing not only, um,
- ▶ 35:26 Ben Gilbert Uh, content partner, but I think also like a go to market partner, like this was going to be the distribution strategy, but flywheel ended up pulling out and walking, walking away from the deal.
- ▶ 2:04:23 Ben Gilbert And I'm gonna use Soul over Flywheel because I think even though Soul wasn't giving them the time of day at the moment, that's the more interesting one.
- ▶ 2:06:37 David Rosenthal Like, there would have been too many incentives and resources within a SoulCycle or a flywheel to, like, you would have to really cannibalize a lot of the core in-person, you know, operations.