Ed Sabol, every mention

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Verbatim, from the transcripts: the passages where Ed Sabol comes up

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The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired Jan 27, 2026 · 9 mentions

  • ▶ 1:17:13 David Rosenthal They get a bid that comes in from a guy named Ed Sable, who was a suburban dad in Philadelphia who liked to make home movies, particularly home movies of his son Steve's high school football games.
  • ▶ 1:17:27 David Rosenthal This guy, Ed, bids on the rights to make the NFL championship movie for 1962.
  • ▶ 1:17:33 David Rosenthal So the bids are unsealed, and Ed had done a little homework.
  • ▶ 1:17:56 David Rosenthal And Ed pitches Pete on doing something completely revolutionary for the 1962 championship.
  • ▶ 1:18:35 David Rosenthal So he lets Sable go with it.
  • ▶ 1:19:20 Ben Gilbert Meanwhile, the NFL, for this championship game and for other things that Ed Sable and his crew would film after this, it is
  • ▶ 1:19:55 David Rosenthal Sable gets intuitively is the same thing that Roselle gets the narrative.
  • ▶ 1:20:21 Ben Gilbert And it has to be super polished, and it has to be super controlled, and Ed Sable's little outfit that would become NFL Films is the ultimate embodiment of Rozelle's mindset.
  • ▶ 1:20:48 David Rosenthal So, for two years, they do the championship game, and then in 1965, Ed comes to Pete with the idea of like, hey, let's make this a core in-house division of the NFL, and they start NFL films.
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