Charles Shaw, every mention

Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired Oct 27, 2025 · 20 mentions

• ▶ 0:25 Ben Gilbert Alright, here I am popping this bottle of Charles Shaw, and we are ready to go.
• ▶ 2:24:40 David Rosenthal But first I'm going to open my bottle of Charles Shaw here that I've been saving the whole episode.
• ▶ 2:24:49 Ben Gilbert Amazingly, all the Charles Shaw are the same price, and at Seattle Trader Joe's it was three 99, which, come on, it's supposed to be two buck chuck, but inflation kills ya.
• ▶ 2:25:27 Ben Gilbert Who is Charles Shaw?
• ▶ 2:25:49 David Rosenthal So, there is a real Charles Shaw.
• ▶ 2:25:54 David Rosenthal And Charles Shaw founded a winery in Napa in 1974.
• ▶ 2:26:10 David Rosenthal And Charles, and the eponymous Charles Shaw winery and label, was a high-end winemaker.
• ▶ 2:26:21 David Rosenthal He was like,
• ▶ 2:26:29 Ben Gilbert Well, I mean, he's still the biggest player in the Napa ecosystem by volume.
• ▶ 2:26:34 David Rosenthal Well, unfortunately for Charles, he's not.
• ▶ 2:26:39 David Rosenthal So, then, in the nineties, he has a series of missteps, and the winery, Charles Shaw,
• ▶ 2:27:10 David Rosenthal So he's part of the first wave of wealthy people that get into the wine business, have success, and then have some missteps and lose it all.
• ▶ 2:27:20 David Rosenthal So, he goes bankrupt in 1995, and the label, the brand name and the trade name, Charles Shaw, and literally the label, with the gazebo and the font and the design and everything, gets bought out of bankruptcy in 1995, not the winery,…
• ▶ 2:30:43 David Rosenthal So, this first generation of the rich people that come to Napa and Snoma, start these wineries, lose their shirts, go bankrupt, of which Charles Shaw is part.
• ▶ 2:31:18 David Rosenthal Sometimes they buy the grapes, sometimes they buy the wineries, sometimes they buy the vineyards, sometimes they just buy the labels and the brands, which is what they do with Charles Shaw in 1995 for 27,000 dollars.
• ▶ 2:31:34 Ben Gilbert There have been a billion bottles sold of Charles Shaw.
• ▶ 2:33:26 David Rosenthal So, a couple years into Tupac Chuck here, the New Yorker interviews him and runs this big profile, I'm like, what is Charles Shaw?
• ▶ 2:33:44 David Rosenthal When asked about the success of Charles Shaw.
• ▶ 2:33:48 Ben Gilbert 10% of Trader Joe's forty million bottles of wine that they sell every year is Charles Shaw.
• ▶ 2:34:01 Ben Gilbert We both just kind of like opened our Charles Shaw bottles and cheers, but 10% of the time when someone walks in to get some wine from Trader Joe's, they walk out with this.