Carolyn Davidson, every mention

Nike (Audio) · Acquired Jul 25, 2023 · 16 mentions

• ▶ 42:05 David Rosenthal An art student named Carolyn Davidson.
• ▶ 42:47 David Rosenthal We are gonna come back to Carolyn Davidson and the, um, Nike Art Department in a minute here.
• ▶ 45:45 Ben Gilbert So, should we share the Carolyn Davidson thing now, or don't we need to evolve Nike a little bit more before it really comes into play?
• ▶ 1:16:14 David Rosenthal Carolyn Davidson.
• ▶ 1:17:02 Ben Gilbert He talked to Carolyn herself about this.
• ▶ 1:17:04 Ben Gilbert Her recollection is that originally in the request to create what became the swoosh, they wanted structural support as an element in the design.
• ▶ 1:17:17 Ben Gilbert And she came back with some designs.
• ▶ 1:18:11 David Rosenthal Okay, so as you say, she goes through two rounds of sketches.
• ▶ 1:18:50 David Rosenthal Now, ultimately, they do give Carolyn stock in the company before the IPO, so she makes more than two dollars an hour.
• ▶ 1:18:55 David Rosenthal But for this project, she was paid 35 dollars.
• ▶ 1:18:59 Ben Gilbert Which also, she said she spent way more than 17 and a half hours, but it was just kind of coming up with some price to charge.
• ▶ 1:19:09 Ben Gilbert When Nike went public, they did give her 500 shares.
• ▶ 1:19:17 Ben Gilbert So two to the seventh, times 110 dollars a share, times her 500 shares, is worth seven million dollars today.
• ▶ 1:19:26 David Rosenthal And I heard Phil say somewhere, I think it might have been in the GSP graduation speech, I believe he said that she held the shares.
• ▶ 1:19:35 Ben Gilbert As late as 20 16, 2017, he is on the record saying she has never sold a share.
• ▶ 2:01:11 Ben Gilbert It is a hand-drawn version, Carolyn's hand-drawn version of the swoosh that looks nothing like this weird, thin, wispy thing that was, like, doctored and added to the document.