Blancpain, every mention
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every year anyone Ben Gilbert 10David Rosenthal 1
Verbatim, from the transcripts: the passages where Blancpain comes up
Rolex (Audio) · Acquired
- ▶ 3:09:32 Ben Gilbert There's the Omega story, then there's an unlikely corner of Swiss watchmaking with Blancpain, and then there's the auction houses.
- ▶ 3:14:40 Ben Gilbert So in 1983, Biver buys Blancpain, which was popular in the 19 fifties, but it kinda disappeared, and he buys it with this idea that I'm gonna resurrect this thing as a mechanical-only luxury brand.
- ▶ 3:15:46 Ben Gilbert Since 1735, there has never been a Quartz Blancpain watch.
- ▶ 3:16:01 Ben Gilbert You know, for the first few hundred years, it was impossible to have a quartz Blancpain watch.
- ▶ 3:16:10 Ben Gilbert But if you value traditional craftsmanship, you buy a Blancpain.
- ▶ 3:16:41 Ben Gilbert So Blancpain and Biver, they should get a lot of credit for this move, but in practice, they had nothing to lose.
- ▶ 3:17:01 Ben Gilbert Blancpain.
- ▶ 3:20:02 Ben Gilbert Ok, so we've got Omega what not to do, we've got Blancpain what to do at small scale with nothing to lose, and we've got the auction houses taking the used market, for lack of a better term, and sparking the new market.
- ▶ 3:22:52 David Rosenthal They watched what not to do, and then they saw the playbook with Blancpain of what to do.
- ▶ 3:25:35 Ben Gilbert But the way to potentially build a great business was to try this crazy Blancpain-esque strategy, but at scale with one of the biggest and most successful brands in the world.
- ▶ 4:14:56 Ben Gilbert Audemars Piguet that we were just talking about, Van Cleef, Patek Philippe, Vacheron Constantin, Blancpain, Piaget, these are all meaningfully more expensive average price points than Rolex.