Betamax, every mention
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tap a year for its mentions
every year anyone David Rosenthal 12Ben Gilbert 6Michael Ovitz 1
Verbatim, from the transcripts: the passages where Betamax comes up
SONY (75 years of electronics history in 3 hours) · Acquired
- ▶ 59:21 David Rosenthal Now almost three decades of existence, the beta max video recording technology.
- ▶ 59:38 David Rosenthal Now, on a feature basis, you could only record about an hour on Betamax.
- ▶ 59:49 Ben Gilbert Anyone who grew up with a VCR, that's the thing that the Betamax lost to.
- ▶ 59:58 David Rosenthal But Betamax, yeah, for many listeners, listen, like it's, it's like the butt of a joke.
- ▶ 1:00:04 Ben Gilbert You don't want to be the next Betamax.
- ▶ 1:01:01 David Rosenthal And now with the Sony Betamax and Triniton, ah, it's so good.
- ▶ 1:01:08 David Rosenthal And so these commercials start going well, they start getting a bunch of sales, you know, especially in the US, but all around the world of Betamax consumers are loving this.
- ▶ 1:01:44 David Rosenthal And so Sony wanted to create an ad that like, hey, with the Betamax, you can watch both of these shows that you normally have to pick.
- ▶ 1:02:11 David Rosenthal this Betamax thing, that's actually kind of a threat to, like, our power to Hollywood.
- ▶ 1:03:56 David Rosenthal So the irony of all this is that it's great for Betamax sales.
- ▶ 1:04:02 David Rosenthal Betamax sales go through the roof because it's a it's free publicity and market education and be, you know, at least American consumers are like,
- ▶ 1:04:25 David Rosenthal He actually orders Harvey, the CEO of Sony America to start a twenty million dollar advertising campaign immediately in the US for Betamax.
- ▶ 1:04:40 David Rosenthal Unfortunately, though, this was ultimately also the death of Betamax, because I actually don't know what happened with the lawsuit.
- ▶ 1:06:35 Ben Gilbert But suffice to say, I mean, this was enough to kill Betamax.
- ▶ 1:06:54 Ben Gilbert Okay, so Sony lost Betamax versus VHS.
- ▶ 1:07:25 Ben Gilbert Didn't go so well with the Betamax, but they've got a few other pretty awesome tricks up their sleeve.
- ▶ 1:35:02 David Rosenthal Supposedly the real driving factor behind it was Betamax that Morita felt like that was such a defeat for the company and like a point where they realized they had no leverage in this industry and they felt that
- ▶ 2:38:23 Ben Gilbert Now, the irony was that this piece was written right around the time that Betamax was not catching on, and so they were starting to cut prices showing for the first time that they didn't have the brand cache, but it's actually the, the…
CAA (with Michael Ovitz) · Acquired
- ▶ 1:24:41 Michael Ovitz Morita came to see me and wanted to buy, get into owning content because he was upset that Betamax, which was a superior technology to VHS, was losing to VHS.