Atari, every mention

24 scenes, the whole family · ← back to Atari

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every year anyone Ben Gilbert 9David Rosenthal 8Mitch Lasky 5Jason Calacanis 2

Verbatim, from the transcripts: the passages where Atari comes up

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Disney: The Renaissance and the Empire · Acquired Aug 10, 2026 · 2 mentions

Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired Oct 27, 2025 · 1 mention

  • ▶ 54:20 Ben Gilbert The Dole Whip and the, um, what's the bird, um, remember Nolan Bushnell told us on the Atari episode that he was inspired by all the animatronic birds.

Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired Oct 6, 2025 · 2 mentions

  • ▶ 1:19:36 Ben Gilbert And they're reading an email from Demis with an update about a breakthrough that they had where DeepMind AI figured out a clever way to win at the Atari game breakout.
  • ▶ 1:39:15 Ben Gilbert They had a product called Universe, which was around training computers to play thousands of games from Atari games to open world games like Grand Theft Auto.

Rolex (Audio) · Acquired Feb 24, 2025 · 1 mention

  • ▶ 21:21 Ben Gilbert Yeah, he's there a little bit, but it's almost as if, you know, Atari instead of being Atari is Bushnell and Valentine.

Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audio) · Acquired Apr 22, 2024 · 2 mentions

  • ▶ 10:59 David Rosenthal Nolan Bushnell has not founded Atari yet.
  • ▶ 24:52 David Rosenthal It was written as a fun side project by some MIT engineers in the early days of DEC, and then that became Nolan Bushnell's inspiration for starting Atari and Pong and Space Base.

Hermès (Audio) · Acquired Feb 20, 2024 · 1 mention

  • ▶ 1:10:17 Ben Gilbert Bill starts installing arcade cabinets, Pac-Man, Space Invaders, everything we talked about on our Atari and Nintendo episodes.

Novo Nordisk (Ozempic) · Acquired Jan 22, 2024 · 1 mention

Visa (Audio) · Acquired Nov 27, 2023 · 1 mention

Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired Apr 26, 2023 · 6 mentions

  • ▶ 1:38:28 Mitch Lasky So, these two professors, they were, you guys talked a little bit about, um, this in the Atari context, right?
  • ▶ 1:39:06 Mitch Lasky He, he starts the Atari research groups that basically invent virtual reality.
  • ▶ 1:43:54 David Rosenthal Would you have been in the Atari 2600 era?
  • ▶ 1:48:17 Mitch Lasky Like, you know, during that entire era basically, I mean, the first consoles really that would have been viable, the 2600 and stuff, we kind of missed because they came out right as we were graduating from high school, and we were more in…
  • ▶ 1:49:51 Mitch Lasky She had a much sexier job than me who was just doing, representing, you know, Atari games against Nintendo.
  • ▶ 1:50:37 Mitch Lasky But slowly but surely, like, you know, partly it was through the Atari games Nintendo lawsuit,

Sessions: David Senra (Founders Podcast) · Acquired Mar 29, 2023 · 3 mentions

  • ▶ 2:31:40 David Rosenthal And there's, uh, we actually didn't put it in the episode, but there's a bunch, um, of this in Nintendo history, uh, because Warner Brothers bought Atari, and so Warner Brothers was running Atari as Nintendo was kind of, like.
  • ▶ 2:31:53 David Rosenthal That's how they courted, yeah, so that's how Warner Brothers courted Atari and Nolan, and then how they tried to court Nintendo, uh,
  • ▶ 2:32:03 Ben Gilbert They put Clint Eastwood on the private jet with Atari flying coast to coast.

ACQ Sessions: Jason Calacanis · Acquired Oct 4, 2022 · 2 mentions

  • ▶ 6:28 Jason Calacanis Uh, I actually had an Atari 2600, and it could play Tank, was the game that came with it, and Pong.
  • ▶ 2:07:36 Jason Calacanis I mean, look at, I mean, the stories about Don Valentine and Atari and other places where he was at Cisco.

The Playbook: Lessons from 200+ Company Stories · Acquired Jun 20, 2022 · 2 mentions

  • ▶ 17:31 David Rosenthal Now, to be fair to Sequoia, they're playing on the stage where they could make a mistake that was the single biggest in history, so they're doing something right, but, ah, so the story goes, one day in the late 19 seventies, I think it was…
  • ▶ 18:00 David Rosenthal That's been working for me here at Atari.
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