AOL, every mention
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Verbatim, from the transcripts: the passages where AOL comes up
Google Part II: Alphabet (Audio) · Acquired
- ▶ 7:46 Ben Gilbert The universe at the time is Microsoft sells sort of enterprise grade mail for a lot of money, or there's all these free web-based services popping up like Hotmail that Microsoft would end up buying and Yahoo Mail and AOL.
- ▶ 33:34 David Rosenthal AOL has MapQuest, which they've just bought for a billion dollars, and I'm hearing through the grapevine that Yahoo is about to make a big push and launch Yahoo Maps.
- ▶ 1:43:41 Ben Gilbert There's a whole presentation series that happens where Yahoo, Microsoft, AOL, and Google are basically all getting the pitch and DoubleClick is now showing.
- ▶ 1:58:19 David Rosenthal Mozilla was the nonprofit organization that was founded and spun off from Netscape when AOL bought Netscape.
- ▶ 2:08:08 Ben Gilbert Which AOL tried to do.
- ▶ 2:08:09 Ben Gilbert AOL keywords.
- ▶ 3:22:26 David Rosenthal Like, oh my gosh, what if this becomes AOL all over again?
- ▶ 3:22:34 David Rosenthal At least with AOL, we could do a deal with them and power their monetization.
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
- ▶ 1:23:22 Ben Gilbert And I think he quickly gets the sense, maybe, but Netscape just got bought by AOL.
- ▶ 1:31:47 David Rosenthal Netscape, Yahoo, AOL.
- ▶ 1:32:58 David Rosenthal He goes back to his old colleagues at Netscape slash AOL and gets essentially like a proof of concept deal done with them.
- ▶ 1:33:30 David Rosenthal And I presume, having been acquired by AOL, this was now more of a strategic priority for Netscape, because this is AOL's, like, whole business model at this point, besides the, you know, monthly dial-up fees.
- ▶ 1:33:41 Ben Gilbert Worth remembering, AOL, way, way bigger.
- ▶ 1:33:44 Ben Gilbert At this .10 of millions of people using AOL, way fewer
- ▶ 2:00:56 Ben Gilbert They start powering the ads for Dogpile, Metasearch, then they get to the big boys with AOL and MSN, and eventually they get Yahoo.
- ▶ 2:19:24 David Rosenthal The landmark summer, 2002 deal with AOL.
- ▶ 2:21:33 Ben Gilbert Okay, so the AOL deal.
- ▶ 2:23:21 Ben Gilbert To go to AOL.
- ▶ 2:23:24 Ben Gilbert I mean, AOL has thirty-four million users at this point.
- ▶ 2:23:28 Ben Gilbert It's funny imagining this recently, AOL was still a big and important company, but if they could figure out how to be the search results provider, and more importantly, the ad provider for AOL, that is a potentially company-making event.
- ▶ 2:23:48 David Rosenthal Probably just transitioning from using AOL as my way to access the internet as a senior in high school.
- ▶ 2:24:13 David Rosenthal Google goes to AOL.
- ▶ 2:25:01 Ben Gilbert So, this AOL deal.
- ▶ 2:25:03 Ben Gilbert The current state of things is that the thirty-four million AOL users, their search experience is powered by Inktomi.
- ▶ 2:25:41 Ben Gilbert So Google can sign them up, or AOL can say, hey, advertiser, I know we have a longstanding relationship.
- ▶ 2:26:03 Ben Gilbert 85 cents on the dollar to AOL for all of that revenue.
- ▶ 2:26:09 Ben Gilbert AOL wants two things in exchange for turning over their entire business in the search advertising world to Google.
- ▶ 2:27:15 Ben Gilbert They took on a fixed dollar denominated obligation with that revenue guaranteed AOL.
- ▶ 2:27:28 David Rosenthal If they couldn't make it work on AOL.
- ▶ 2:28:46 David Rosenthal And so onboarding all of AOL's search ad inventory into Google's system was hugely strategically valuable.
- ▶ 2:30:37 Ben Gilbert So the ink to me comment on this, they commented to the Wall Street Journal on AOL's decision.
- ▶ 2:31:09 Ben Gilbert AOL made thirty-five million dollars in 2002, the first half year of the deal alone, and then in 2003 made two hundred million dollars.
- ▶ 2:31:36 David Rosenthal And they were taking all that inventory effectively from Overture, who was AOL's partner before this.
- ▶ 2:32:04 Ben Gilbert And he said, we have this huge AOL deal that we just signed.
- ▶ 2:32:35 Ben Gilbert And she basically hired all these great people, built out the entire AdWords sales function to service this monster AOL deal.
- ▶ 2:37:24 Ben Gilbert But even earlier, we heard with that, ah, AOL deal, they were willing to give AOL 85%.
- ▶ 2:53:35 David Rosenthal Portal ad deals that they were doing with AOL and others of sharing revenue with the publisher.