Aldi, every mention
29 scenes, the whole family · ← back to Aldi
tap a year for its mentions
every year anyone David Rosenthal 25Ben Gilbert 4
Verbatim, from the transcripts: the passages where Aldi comes up
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired
- ▶ 1:54:54 David Rosenthal And they sold it to Theo Albrecht, the owner of Aldi Nord, which is one half of the Aldi global megastore super chain headquartered in Germany.
- ▶ 1:54:54 David Rosenthal And they sold it to Theo Albrecht, the owner of Aldi Nord, which is one half of the Aldi global megastore super chain headquartered in Germany.
- ▶ 1:55:23 Ben Gilbert This is not the brother that owns the store called Aldi in the United States.
- ▶ 1:55:30 David Rosenthal To be super clear, Aldi does not own Trader Joe's.
- ▶ 1:55:34 David Rosenthal One, the Aldi that exists in the United States is Aldi Sood, the other half of the Aldi empire that split in the, like, late sixties, early seventies.
- ▶ 1:55:34 David Rosenthal One, the Aldi that exists in the United States is Aldi Sood, the other half of the Aldi empire that split in the, like, late sixties, early seventies.
- ▶ 1:55:45 David Rosenthal The relationship that owns Trader Joe's is the founder of Aldi Nord, the other half.
- ▶ 1:55:52 Ben Gilbert And the entity Aldi Nord never actually bought Trader Joe's.
- ▶ 1:56:04 Ben Gilbert And if you look lots of places on the internet, it will tell you that Aldi owns Trader Joe's, and that is not true.
- ▶ 1:58:40 David Rosenthal Aldi had been expanding into America, out of Germany.
- ▶ 1:58:45 David Rosenthal And again, Aldi sued.
- ▶ 1:58:47 David Rosenthal The other brother's company was the one doing this, not Aldi Nord, Theo Albrecht's company.
- ▶ 1:59:01 David Rosenthal Aldi, by the way, uh, I didn't know this till, um, doing research, is a acronym for Albrecht
- ▶ 1:59:09 David Rosenthal That's where Aldi comes from.
- ▶ 1:59:11 David Rosenthal So Teo and Aldi Nord, they start looking at the US market too.
- ▶ 1:59:13 David Rosenthal They actually hire investment bankers to go over from Germany and start scouring the US looking for other grocers or retailers in the US that they could acquire and have Aldi Nord also enter.
- ▶ 1:59:48 David Rosenthal I appreciate what Aldi's done.
- ▶ 1:59:54 David Rosenthal Two, no way in hell am I gonna sell to Aldi.
- ▶ 1:59:58 David Rosenthal Like, this will never be turned into Aldi.
- ▶ 2:00:43 David Rosenthal Number one, Trader Joe's will not become part of Aldi.
- ▶ 2:00:50 David Rosenthal You won't use Trader Joe's as a vehicle for Aldi Nord to come to America.
- ▶ 2:00:56 David Rosenthal Two, Ben, like you're saying, we will have complete management autonomy, and the strategic operating plan that we are going with now and for the future is private label, not the Aldi massive discount operating plan.
- ▶ 2:02:27 David Rosenthal And neither Teo nor certainly Aldi ever invest a single incremental dollar beyond the price that they bought it for.
- ▶ 2:03:31 David Rosenthal So meanwhile, there's a whole nother parallel story, which is not for this episode, which is Aldi sued.
- ▶ 2:03:37 David Rosenthal Aldi is one of the biggest grocers in America now.
- ▶ 2:03:41 David Rosenthal There are 2500 Aldi's in the U.S.
- ▶ 2:03:44 David Rosenthal It is the fastest growing grocer in the U.S. since COVID, and they plan to open 800 more stores in the next couple years.
- ▶ 2:51:01 David Rosenthal Aldi works internationally.
Novo Nordisk (Ozempic) · Acquired
- ▶ 41:53 Ben Gilbert It's Aldi and Trader Joe's.