Akio Morita

“Mr. Morita came to see me and wanted to buy, get into owning content because he was upset that Betamax, which was a superior technology to VHS, was losing to VHS. So he wanted to own a studio”

“We want to place an order for a 100,000 units that we're gonna bring over to America and sell through our channels... We want it to be the Belova TR-SI. We want to put our brand name on it, and I think Marita would later say that this was the single, like, big…”

“They get the blessing and a 190,000 yen investment in the new startup company. And over the next couple of years, the Morita family would put a little more money in over time and eventually own 17% of the company.”

“Cause famously, Akio Morita's goal with Sony was to transform made in Japan on a product from, oh, this is of low quality to, oh, this is of high quality.”

“He is the eldest son Of the 15th generation of the Morita family of Nagoya, which is the family that controls one of the largest sake empires in Japan. And literally for 400 years, his family has been running this business and is one of the most prominent fami…”

“If he hadn't done that, He probably would have gotten stuck on a boat and very, very high chance that he would have been killed.”

“The sentiment on the board and in the company against Merida, Merida at this point is The CEO of Sony was so strong that he had to make a promise that if the initial 30,000 unit production run didn't sell by the end of the year that he would resign from Sony.”

“And I think you know, no Morita, no Sony, no iPhone.”