Air Jordan, every mention

Nike (Audio) · Acquired Jul 25, 2023 · 47 mentions

• ▶ 4:43 David Rosenthal An item among many that is not discussed in the movie is that Rob, shortly after signing Jordan, had an enormous fight with Phil Knight, left the company with Peter Moore, who was the designer behind Jordan's, and ended up joining Adidas…
• ▶ 1:51:42 David Rosenthal This leads then to a bigger initiative that Strasser puts together, and if you've watched the recent movie Air about Air Jordan, this totally gets played as like a Sonny Vaccaro thing.
• ▶ 1:58:40 Ben Gilbert And we should say, for anybody who doesn't know, everything that you hear of now, the Air Max, the Air Jordan, the Air Force One, it is a literal airbag, actually it's a nitrogen bag, that sits in the midsole, so think about the thing…
• ▶ 2:16:06 David Rosenthal The big important thing from Michael Jordan, the Air Jordan one, and then everything it became in the Jordan brand is that it didn't just save Nike.
• ▶ 2:16:42 David Rosenthal That was not the case before Air Jordans.
• ▶ 2:16:47 David Rosenthal Air Jordans and Michael Jordan made sneakers into culture.
• ▶ 2:18:06 David Rosenthal The revolutionary aspect of the deal was the payouts were calculated as a five percent royalty on gross revenue from the sales of Air Jordans.
• ▶ 2:20:26 David Rosenthal Yes, the Jordans are important, and we'll talk all about the Air Jordan ones in a second here, but it's not about the Jordans.
• ▶ 2:20:26 David Rosenthal Yes, the Jordans are important, and we'll talk all about the Air Jordan ones in a second here, but it's not about the Jordans.
• ▶ 2:20:40 Ben Gilbert I had no idea that Jordan got a royalty of non-Jordan shoes.
• ▶ 2:23:18 David Rosenthal In that first year, the Air Jordan ones,
• ▶ 2:23:30 David Rosenthal In the first year, Air Jordan Ones sell one hundred and twenty six million dollars.
• ▶ 2:27:30 Ben Gilbert Jordan starts wearing, in preseason and in warmups, some modified airships, cuz Nike's actually not done making the Air Jordan One yet.
• ▶ 2:27:59 Ben Gilbert And to this day, no one can find footage of him wearing the black and red precursor to the Air Jordan
• ▶ 2:28:14 David Rosenthal So the Air Jordan I is still in production.
• ▶ 2:28:33 Ben Gilbert It doesn't mention the Air Jordan.
• ▶ 2:28:34 Ben Gilbert It doesn't mention the Air Jordan one.
• ▶ 2:29:14 Ben Gilbert The year Jordan won, they made white and red.
• ▶ 2:29:21 Ben Gilbert The AJ one is not
• ▶ 2:30:22 Ben Gilbert It was a threat that then Nike made the Air Jordan ones before anything could be enforced.
• ▶ 2:30:50 David Rosenthal Ok, so I mentioned a minute ago about the other side of the Air Jordan one story.
• ▶ 2:31:01 David Rosenthal Nike sold one hundred and twenty six million dollars worth of Air Jordan one shoes and merchandise in the first year.
• ▶ 2:31:10 David Rosenthal Another fact that gets put out there is that Nike sold a hundred and fifty million dollars of Air Jordan shoes and merchandise during the first three years.
• ▶ 2:31:48 David Rosenthal There wasn't actually a hundred and twenty six million dollars of demand for Jordan products that year.
• ▶ 2:32:28 David Rosenthal Two, the Air Jordan twos sucked.
• ▶ 2:32:36 David Rosenthal This was where Strasser, who again had masterminded all of this, the Jordan deal, the Jordan ones, working with his collaborator Peter Moore, all this stuff, they kind of went rogue.
• ▶ 2:32:48 David Rosenthal The Air Jordan twos cost a hundred dollars.
• ▶ 2:32:50 David Rosenthal The Air Jordan ones cost 65 dollars.
• ▶ 2:32:53 David Rosenthal The Air Jordan twos were made in Italy out of premium Italian leather.
• ▶ 2:34:04 David Rosenthal He mandates that all new product launches have to go through him and this new group, and that they're gonna take control and streamline the process, and the Jordan II's come out of this.
• ▶ 2:39:46 David Rosenthal Tinker sits down with Jordan and he's like, tell me what you don't like about the Jordan II.
• ▶ 2:40:15 David Rosenthal It can't be like the Jordan II that look great off the court, maybe, but sucked as a basketball shoe.
• ▶ 2:42:41 David Rosenthal And then ultimately, this would take several years, but it would become Zion Williamson wears Jordans.
• ▶ 2:42:48 David Rosenthal Jason Tatum wears Jordans.
• ▶ 2:44:16 David Rosenthal Now, interestingly, at retail, again, back to this halo strategy, the Jordan Threes and then all Jordans subsequently, really, this is when they become the luxury brand.
• ▶ 2:44:29 David Rosenthal The Jordans are Nike's Louis Vuitton trunk.
• ▶ 2:44:32 David Rosenthal Yeah, they make a lot of revenue from them.
• ▶ 2:44:34 David Rosenthal Yeah, they sell a lot of them.
• ▶ 3:21:18 Ben Gilbert So there's some other revenue in there, Converse, and I think there's some other catch-all, but basically there's Nike and Converse, and Nike includes Jordan.
• ▶ 3:23:56 David Rosenthal 35% growth in the Jordan brand is very impressive.
• ▶ 3:25:23 Ben Gilbert And the Jordan brand broken out separately.
• ▶ 3:25:26 Ben Gilbert Like, all of this excludes Jordan.
• ▶ 3:25:28 Ben Gilbert The Jordan brand is the 6.6 billion dollar business that makes up the other 16% of that pie chart.
• ▶ 3:25:38 Ben Gilbert Men's inclusive of Jordan, if you just assume Jordan is three quarters men, that means that they're selling 64% of their product to men.
• ▶ 3:26:04 Ben Gilbert Nike and the Air Jordan brand's share of performance basketball was 86%, and the stats a few years old, it was right before the pandemic, but the dominance was even more prevalent in the lifestyle basketball category where they have 96%…
• ▶ 3:43:13 David Rosenthal The Jordans, the Retros, the Vaporfly, what have you.
• ▶ 3:57:02 David Rosenthal And I'm sure both hardcore basketball fans and sneakerheads would nitpick with this statement, but to me, Nike basketball and the sneakerhead culture is the core of the driving force, you know, the pinnacle of the halo, the Jordan brand,…