Air Jordan 1, every mention

Nike (Audio) · Acquired Jul 25, 2023 · 15 mentions

• ▶ 2:16:06 David Rosenthal The big important thing from Michael Jordan, the Air Jordan one, and then everything it became in the Jordan brand is that it didn't just save Nike.
• ▶ 2:20:26 David Rosenthal Yes, the Jordans are important, and we'll talk all about the Air Jordan ones in a second here, but it's not about the Jordans.
• ▶ 2:23:18 David Rosenthal In that first year, the Air Jordan ones,
• ▶ 2:23:30 David Rosenthal In the first year, Air Jordan Ones sell one hundred and twenty six million dollars.
• ▶ 2:27:30 Ben Gilbert Jordan starts wearing, in preseason and in warmups, some modified airships, cuz Nike's actually not done making the Air Jordan One yet.
• ▶ 2:27:59 Ben Gilbert And to this day, no one can find footage of him wearing the black and red precursor to the Air Jordan
• ▶ 2:28:14 David Rosenthal So the Air Jordan I is still in production.
• ▶ 2:28:34 Ben Gilbert It doesn't mention the Air Jordan one.
• ▶ 2:29:14 Ben Gilbert The year Jordan won, they made white and red.
• ▶ 2:29:21 Ben Gilbert The AJ one is not
• ▶ 2:30:22 Ben Gilbert It was a threat that then Nike made the Air Jordan ones before anything could be enforced.
• ▶ 2:30:50 David Rosenthal Ok, so I mentioned a minute ago about the other side of the Air Jordan one story.
• ▶ 2:31:01 David Rosenthal Nike sold one hundred and twenty six million dollars worth of Air Jordan one shoes and merchandise in the first year.
• ▶ 2:32:36 David Rosenthal This was where Strasser, who again had masterminded all of this, the Jordan deal, the Jordan ones, working with his collaborator Peter Moore, all this stuff, they kind of went rogue.
• ▶ 2:32:50 David Rosenthal The Air Jordan ones cost 65 dollars.