The Ledger
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Prabhav Jain: 11x will avoid AI agents when outcomes don't require them
“So, if I can do something without using agents, I will.”
Prabhav Jain: True AI agents must plan, reason, reflect, and improve
“But you know, for us, like agents really have to plan Reason. Reflect. Think. Get better over time. Like, to me, that is the definition of a true agent.”
Jain: Code generation agent ecosystem is already mature
“You know, what I've seen is that, especially in, like, code generation, I sort of count that as, like, true agentic companies. Because not only can they, like, generate code, like, you know, plan what they're gonna write, then generate the code, then run it, s…”
Jain: 11x was a customer for a large percentage of YC startups
“If you went to, like, the last, like, YC demo day, you probably saw ElevenX as a customer for such a large percentage of those companies.”
Jain: Moving 11x from London to San Francisco earlier would have accelerated growth
“Yeah. I mean, there's just so much development happening here and like we learn so much from our peers. Right. Everyone is facing similar problems. Right. And then the rate at which we can accelerate by kind of being in this Mecca, having you know, this collec…”
Jain: AI agents mark a shift to non-deterministic user interfaces
“Over the last 25 years, we have been trained to understand, like, web and mobile interfaces. And now, you have these agents coming up which aren't, like, deterministic. They change what the output every time you sort of call them. And that's like a very new th…”
Jain: B2B agents are harder to build than code generators
“There's a lot of people involved, right? So for us, for example, you know, we saw to go to market teams, what makes good content? What makes the lead that you're reaching out to like a true ICP lead for you? Again, just kind of subjective. And so I think that'…”
Jain: 11x uses agentic AI for research and writing, not email delivery
“When we like write content, that's agentic, right? When we do deep research, that's agentic. But when we are, you know, sending out an email on behalf of a customer, just normal stuff.”
Jain: Early Salesforce buyers bought the software to learn Salesforce's playbook
“Like in the early days of Salesforce, people bought Salesforce to learn how Salesforce use Salesforce.”
Modern sales reps use 20 to 30 different tools in their stack
“If you look at the modern like salesperson today, they use 20, 30 different tools as part of like their sales stack.”
11x rejects custom feature requests that veer into traditional SaaS
“Some feature requests move us away from digital workers. They move us more towards traditional SaaS. And, you know, at some point we have to say, no, like, we can't do that. But if our hypothesis is right, what we are building is enough of, like, a painkiller …”
Jain: Having product designers from day one would have accelerated 11x development
“I think we hired a designer too late. And I think that's one thing I think we would have changed if I could go back, is like, have them very, very involved, like, from day one of the process. Because that's, it determines exactly how the user is experiencing y…”
Jain: Showing AI agents' step-by-step execution builds customer trust
“It's like here's step by step everything it's doing. And the design for that was really interesting, right? Because if you run that agent again, it might do slightly different things, right? But really taking the user along for that journey to be like, hey, th…”
Jain: Opinionated product workflows yield faster customer success than blank slates
“And so I think being more opinionated about how to use our product, exactly what people should be doing instead of like, Here's a blank slate. Go. Yeah. Right. I think that would have, you know, helped us set customer expectations and gotten them more success …”
Jain: 11x hires former founders because leadership requires scaling execution up and down
“So, like, for all of our leaders, they need to be able to scale up and down, like, on a moment's notice. And that, I think, and that's one of the reasons why we have so many former founders at ElevenX. Because they have had to do that so many times in the past…”