Jain: B2B agents are harder to build than code generators
Prabhav Jain · The Future of Digital Workers · Mar 20, 2025 · at 2:18
Prabhav Jain is the CTO of 11x, an AI startup building automated sales agents. He explains why evaluating enterprise go-to-market AI agents is far more complex than evaluating code generation tools.
“There's a lot of people involved, right? So for us, for example, you know, we saw to go to market teams, what makes good content? What makes the lead that you're reaching out to like a true ICP lead for you? Again, just kind of subjective. And so I think that's what makes it trickier. Whereas, you know, for a piece of code, it kind of runs and that's what you do. You tell it to do.”
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