The Ledger
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Athena prototyped an AI that monitors screens to auto-delegate tasks
“We've built an internal demo of this. It's not live for customers, but the way it works is we build something that watches your screen as you work, and it screenshots the screen, and when it identifies things that you should be delegating to your assistant, it…”
Leaders should delay company-wide crisis disclosure until an actionable plan exists
“You want to ultimately be transparent, but if I just walked into a new class and say, hey, the business might be dead it's not gonna work, and so you have to kind of get a handle of the situation you know, the people who need to know it, and then once there's …”
Trillion-dollar companies cannot be built through startup incubation studios
“I think the biggest companies aren't incubated because the biggest companies have a founder who is monomaniacal from the beginning and compounds it for 50 years.”
Billions of people will learn to delegate to machine assistants
“It's gonna become ubiquitous. People are, there's gonna be billions of people learning to delegate to a machine assistant”
Founders who do not hire an assistant end up being the assistant
“My view here for founders is if you don't have an assistant, you are the assistant, and you don't want to be the assistant.”
Advanced delegation requires exporting internal preferences to delegate by algorithm
“The kind of entry-level delegation is you delegate by task. You say, help me plan this dinner party. If you just say that, you're not gonna get what you want. The more advanced way to delegate is called delegate by algorithm, where you actually export your own…”
Remote teams build communication debt and need bi-monthly in-person gatherings
“Remote cultures build up debt of just the lack of bandwidth. And so if you are in a remote culture, you should get together every couple of months for a few days in person.”
Top executive assistants only perform as well as their delegator
“If you look at the best performing assistants at Athena, they work for the best delegators. It's not a coincidence. The reason they're the best is because someone has figured out how to export their ideas Decompose projects, create SOPs in a way that helps the…”
Traditional interviews fail for C-suite executives because they excel at interviewing
“One thing that is obvious as you hire execs is the more senior they go, the better they are interviewing. Almost by definition, and so when you get to C-Suite, they all are really good at interviewing, and so you actually have to discard the interview more the…”
Trusted peer networks outperform executive recruiters for sourcing talent
“Using an exec recruiter, you spend three months, you get all this cold leads, but going through a network of high bar people is super efficient.”
Standard interviewing fails because it does not test actual work
“The interview process is not representative of the work they're doing, and that's ultimately what's broken about interviewing, is interviewing should be someone doing the work they're gonna do.”
A Google search penalty once wiped out Thumbtack's web traffic and revenue
“At Thumbtack, there was a moment, you may remember this, a decade ago, where I woke up, and I had a message from someone on our team in the Philippines, and it said, Thumbtack does not exist on the internet. I was like, what? And I went to Google, you type in …”
Only one co-founder goes the distance as a technology startup scales
“And now, a decade later, I'm like, of course, there is only one co-founder that goes the distance, because ultimately, as you scale the org, it only makes sense to have one person on top.”
Most people should operate in 'war mode' 90% of the time
“Well, most people should actually be in war mode, like, 90% of the time, and that same Yeah, hardcore-ness is just like, the right would operate.”
Reviewing a routine list of lawsuits at board meetings signals startup scale
“Well, it's like the first time you get sued, or you're worried about getting sued, and then eventually you have a board meeting, and there's just a list of lawsuits, and it's just, you review them quarterly. It's just like, that's actually what success is. It'…”
Achieving leverage requires overcoming the initial inefficiency of delegation
“Cardinal sin of delegation is that it will be faster or better to do it myself. And the reason it's a blocker is because it's true. But the only way you get leverage is by going through that work.”
AI assistants will evolve into full autonomy like self-driving cars
“Yeah, I mean, it's a moving target, obviously, is gonna get increasingly more capable, and our view is it's like self-driving cars, where it's not self-driving overnight, it's you drive the Tesla at first, And then there's assisted steering and braking, and th…”
AI prompt engineering is fundamentally an exercise in delegation
“And prompt engineering is really just delegating.”
Jonathan Swanson delegates all routine personal friction like DMV forms
“I never wait on hold. I never put my credit card in the internet. I would never fill out DMV forms, never do passport renewal.”
Jonathan Swanson employs six specialized personal assistants for different life domains
“I just had one that did everything as a generalist, and now a half dozen, which I know sounds crazy, but each one specializes in different things. One is on work, one is on home, one is on kids, family, travel finances.”
Jonathan Swanson uses a chief of staff to manage his personal assistants
“And then I have a chief of staff who sits on top, who distributes work across all of them.”
Switching assistants annually destroys compounding operational leverage
“The second mistake people make is they don't compound for the long term, and they hire someone, and then switch an assistant every six, 12 months, but it's the compounding that creates incredible leverage. I've been working with Marnie for a decade, like a lit…”
Voice messaging is the fastest and most effective way to delegate
“You know, the most common way people delegate is with your thumbs and your phone. That's the worst way. Very slow. Better use all 10 fingers at a computer, but that's actually pretty slow as well. The best way to really delay is using your voice. And so voice,…”
Athena engineer receives majority of task delegations via screen-monitoring AI
“The person who built this internally has been using it, the majority of his delegations are now machine-generated.”
A new executive assistant's first project should be saving their own salary
“So the first thing I'd recommend if you're getting an assistant is to have them help you save money. If you have a big budget, not a big deal, but the first project can be, Hey, help. Pay for your salary by looking through all my subscriptions, finding things …”
Grant assistant access in stages, starting with email before banking
“Obviously, you need someone you truly trust to go deep with, and we kind of recommend that you build this trust over time, and, you know, you give email and calendar access at first and bank account later but as you earn that trust, then the more access you gi…”
Athena chose the Philippines for executive assistants due to caretaking culture
“One of the reasons we picked it for assistance is being an executive assistant is really taking care of someone.”
Human accountability beats machine accountability for personal habit tracking
“And that's the place where human accountability is a little more powerful than machine accountability.”
Jonathan Swanson and his wife conduct quarterly relationship SWOT analyses
“Every quarter, we get together, we fill out a survey in our relationship strengths and weaknesses, kind of squat analysis, geeky stuff, and then we talk about, like, what can we improve?”
A power law applies to goals; one quarterly outcome outweighs all others
“There's a power law in everything, and power law in business, power law in venture, power law in your life, and there's typically one thing every month or quarter that if you accomplish is worth more than everything else combined, and figuring out what that on…”
Calendar audits reveal if founders are actually executing on top goals
“And if you look back on the last month and the calendar does not reflect your highest goals, then you're not doing it right.”
AI will eventually automate weekly founder calendar and goal audits
“This is a place that AI is obviously going to automate, and it will be very powerful, or it's at the end of each week. It just tells you, here's what you prioritized. Are those actually your goals?”
Thumbtack launched with three non-technical co-founders and one technical co-founder
“I'd say, you know, one of the biggest, I don't know if I called a mistake at Thumbtack because I love my founders, but it's something I wouldn't recommend others do, is we had four co-founders, and one was technical, he left after like two years, and then the …”
Hire executive assistants for decade-long tenure and chiefs of staff for slope
“The way I break it down is, assistant, you find someone you want to go a decade with. The intimacy and the compound, you know, that relationship is super important. And so you go deep, and that means you, Probably don't find a founder, because they're not gonn…”
Personal leverage from executive assistants drives ambition, not vice versa
“People assume that people of great power or wealth or resources can afford this team. And then that is why they have this ambition. But we've actually seen the opposite is the case, is as people get more leverage with Assistant, their ambition increases.”
Second-time founders focus on strengths and hire for weaknesses
“A second time founder is like, forgive all my weaknesses. I'm just not even gonna try. I'm just gonna be really good at my strengths. And I'm gonna hire other people to do all the things I'm not good at. And that is way more effective.”
Athena scaled to 1,000 people without raising outside capital
“Athena started fully bootstrapped, human-only, scaled to a thousand people, no outside capital”
AI will absorb admin work as assistants shift to high-level management
“The human assistant will focus more on project management and high-level work and really be that, like, caretaker, the empathy, that partner. And the machine will increasingly do the more rote, mechanical, administrative stuff.”