A new executive assistant's first project should be saving their own salary
Jonathan Swanson · The Unicorn Founder Who Delegated Everything. · Dec 10, 2025 · at 12:44
Jonathan Swanson is the co-founder of Thumbtack and Athena, an executive assistant platform. He discusses how executives can quickly get ROI from a remote executive assistant.
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“So the first thing I'd recommend if you're getting an assistant is to have them help you save money. If you have a big budget, not a big deal, but the first project can be, Hey, help. Pay for your salary by looking through all my subscriptions, finding things to say save me money, find me refunds.”
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