Top executive assistants only perform as well as their delegator
Jonathan Swanson · The Unicorn Founder Who Delegated Everything. · Dec 10, 2025 · at 27:32
Jonathan Swanson, co-founder of executive assistant platform Athena, explains why assistant performance is primarily constrained by client delegation skills rather than assistant quality.
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“If you look at the best performing assistants at Athena, they work for the best delegators. It's not a coincidence. The reason they're the best is because someone has figured out how to export their ideas Decompose projects, create SOPs in a way that helps the assistant fly, and the more mediocre delegators struggle with that and need more training.”
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