The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lee: Future generations will be horrified that people ate animal meat
“One day, little kids will look at their parents, shocked and horrified, and say, I cannot believe you all used to eat meat, meat of dead animals.”
Lee: Blind taste tests show Impossible Burger matches beef for meat eaters
“We know empirically, tested blind versus a cow were as delicious to a meat eater.”
Lee: Animal farming lobby is much bigger than the NRA
“Animal farming, in my case, is arguably the most well-funded lobbying organization in the United States, much bigger than the NRA, by far.”
David Lee: Impossible Foods requires no new tech leaps for price parity
“We don't have to make any more leaps in technology to get there.”
David Lee: Animal farming emits as much greenhouse gas as all transportation
“Animal farming produces more greenhouse gases than almost any sector, the same as all forms of transportation combined, period.”
Lee: 75% of Impossible Foods consumers are actually meat eaters
“Three quarters of the people eat our product are meat eaters.”
David Lee: Impossible Burger uses 95% less land and 74% less water than beef
“Every time a meat eater picks our burger versus a burger from a cow, they save 95% of the land, they save 74% of the water, They produce an eighth of the greenhouse gases for the alternative.”
Lee: Impossible Burger reduces land, water, and greenhouse gas usage significantly
“If they begin to just substitute one burger from a cow for a delicious impossible burger, you'll save 95% of the land that's consumed to make a burger from a cow a quarter of the water an eighth of the greenhouse gases.”
Lee: Heme is the exact molecule responsible for red meat's flavor and color
“Heme is the exact same molecule in our product That makes a burger from a cow red, and more than the color, it is when you cook red meat from a cow, it's the flavor catalyst.”
Lee: Millennials are top ground beef consumers and driving food trends
“The millennial is the largest consumer in my business of ground beef, but they're also the ones that are setting trends, and the way they're setting them is not the way many of us mass marketers serve them.”
David Lee: 40% of ice-free land is used for animal farming
“40% of the ice-free land today is used in the production of animal farming.”
Lee: Radical transparency in food origins will arrive within ten years
“Yeah, I think that in five, 10 years, you're going to find a radical transparency on the origin of food, The impact it has beyond the person who consumes it, but on the environment. And as well, you know, what it means, what statement food brands mean to the c…”