Lee: Radical transparency in food origins will arrive within ten years
David Lee · a16z Podcast | Old Food, New Tech -- 'Clean Meat' · Jan 2, 2019 · at 23:00
David Lee, executive at Impossible Foods, discusses how technology and consumer expectations will reshape food transparency over the coming decade.
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“Yeah, I think that in five, 10 years, you're going to find a radical transparency on the origin of food, The impact it has beyond the person who consumes it, but on the environment. And as well, you know, what it means, what statement food brands mean to the consumer beyond the nutritional value. Technology will allow us not just to make great tasting, you know, burgers from plants or clean meat, but it'll also give us a chance to let everyone know instantaneously where the food comes from, what they're actually eating, what its health benefits will be, and what statement it can make on who they are. That's been very opaque in the past. I think it's going to be radically transparent in the future.”
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