The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Dan Soroker: The best enterprise software products are bought, not sold
“Today, the best products are bought. They're not sold. People come to Optimizely, and they try our product, and they convince themselves of the product before they even talk to a salesperson on our team”
Soroker: Optimizely shares all meeting notes company-wide, including board meetings
“Every meeting at Optimizely, the notes from that meeting, including the board meeting we had last week, get sent to the entire company.”
Soroker: Businesses will choose best-of-breed software over acquired product suites
“And the way I see, you know, the next few years playing out is that in, in markets where there is a best of breed product that is a delightful product that practitioners and departments will decide to use and evangelize for, as long as those products integrate…”
Soroker: Optimizely got lucky discovering broad market for non-technical A/B testing
“I never started the company thinking this is a ubiquitous problem. In fact, we got more lucky than good there, realizing that the problem we faced in the campaign of wanting to do A-B testing, enabling non-technical people to do A-B testing, was actually a pro…”