Soroker: Optimizely got lucky discovering broad market for non-technical A/B testing
Dan Siroker · a16z Podcast | Bending Every Pixel to Your Will -- Optimizely and the Next Wave of Internet Tools · Jan 2, 2019 · at 2:43
Dan Soroker, co-founder and CEO of Optimizely, reflects on founding the company to solve his own internal need during the Obama campaign rather than anticipating widespread enterprise demand.
0:00 / 0:14exact quote · 14.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I never started the company thinking this is a ubiquitous problem. In fact, we got more lucky than good there, realizing that the problem we faced in the campaign of wanting to do A-B testing, enabling non-technical people to do A-B testing, was actually a problem that many organizations face.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Dan Siroker
Dan Soroker: The best enterprise software products are bought, not sold
“Today, the best products are bought. They're not sold. People come to Optimizely, and they try our product, and they convince themselves of the product before they even talk to a salesperson on our team”
Soroker: Optimizely shares all meeting notes company-wide, including board meetings
“Every meeting at Optimizely, the notes from that meeting, including the board meeting we had last week, get sent to the entire company.”
Soroker: Businesses will choose best-of-breed software over acquired product suites
“And the way I see, you know, the next few years playing out is that in, in markets where there is a best of breed product that is a delightful product that practitioners and departments will decide to use and evangelize for, as long as those products integrate…”