Soroker: Businesses will choose best-of-breed software over acquired product suites
Dan Siroker · a16z Podcast | Bending Every Pixel to Your Will -- Optimizely and the Next Wave of Internet Tools · Jan 2, 2019 · at 19:07
Dan Soroker, co-founder and CEO of Optimizely, predicts enterprise buyers will choose specialized, well-integrated SaaS products instead of legacy 'Franken-suites'.
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“And the way I see, you know, the next few years playing out is that in, in markets where there is a best of breed product that is a delightful product that practitioners and departments will decide to use and evangelize for, as long as those products integrate seamlessly with the Zendesk, with the other products that they're using that it's inevitable you'll find a best of breed product in many of these categories. They work well together, and I think that that's a choice a business is going to bet on versus a, you Frank and sweet of products that have been glued together through acquisition that don't really work well together.”
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