why aren't all 309 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 5 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Disclosure
Morell: Backed Apple over FBI in encryption debate to avoid vulnerabilities
“On the encryption debate, I was actually not where you would expect me to be. I was not on the side of the FBI. I was on Apple's side, because by forcing Apple to create a key for its keyless encryption, you were creating another huge security vulnerability.”
Assertion Not checkable as stated
Sinofsky: Only Apple and Elon Musk's companies do hardware well in US
“We have really only two companies doing a good job on, on hardware, which is the constellation of Elon companies and Apple. And after that, we run out.”
Opinion
Patel: Apple has lacked visionary innovation under Tim Cook for a decade
“The reason why Apple hasn't done anything interesting in like, you know, nearly a decade is, is, you know, they've got a not visionary at the head. Tim Cook's greatest supply chain. And they're just plowing the money into buybacks.”
Opinion
Srinivasan: Tech platforms face market constraints, but Washington DC is a monopoly
“See the thing is these platforms are at least competing with other platforms, and if Apple or Microsoft or Google makes too bad decision, Then the people on those platforms have exit, they have choice, they can move between platforms, so there's ultimately a m…”
Opinion
Horowitz: a16z top partners outperform executive teams at Meta, Google, and Apple
“If you look at the top people, you know, if you look at Martine Cassato and Chris Dixon and Alex Rampell and David Ulovich and so forth, like that team is better, like IQ wise capability wise than the executive teams of Meta or Google or Apple or any of them.”
Opinion
Horowitz: GM is vulnerable to Tesla because it only assembles cars
“GM is totally vulnerable to Tesla and BYD. This is why, you know, HP ended up being totally vulnerable to Apple because Apple was still building computers and HP was assembling computers and GM is assembling cars and Elon completely kind of re-engineered how y…”
Opinion
Horowitz: Apple aggressively abuses smartphone monopoly with 30% App Store fee
“I think that's happened on the smartphone now. You know, particularly with Apple, I think the kind of the Epic case and the Spotify cases are really great examples of that where, you know, I am fielding, you know, a product that's competitive with Spotify and …”
Opinion
Pei criticizes Apple as a top-down, command-and-control 'iCompany'
“And it's a big contrast if you're a collective versus the behemoth Apple, which is more like the iCompany. It's like command and control, top down, ivory tower style, iPad, iPhone, iMac, iEverything.”
Opinion
Casado: Apple resists third-party security to protect its public image
“And I think, like, for me, like, the crowning example of this has been Apple. Any number of security vendors will tell you, like, when we try and, you know, provide a solution on top of Apple, they don't want to admit that they're insecure.”
Opinion
Dixon: Apple has not released a successful product since the iPhone
“And thus far, they haven't released really much of anything that's worked since the iPhone. So I guess we'll see how they do in VR.”
Opinion
Apple is only paying lip service to enterprise customer requirements
“My personal belief is that Apple is paying lip service to enterprise and not really doing anything that my customers are asking for.”
Insight
Evans: For Google, Android is a tactic; for Apple, device is strategy
“For Google, Android is a tactic, and cloud is a strategy, whereas for Apple, the device is a strategy, and the cloud is a tactic. The cloud is a feature of the core strategy, whereas for Google, the device is a feature of the core strategy.”
Prediction Didn’t hold up
McMaster: Apple faces margin pressure and negligible emerging market share
“I believe over time, Apple's even going to have products. You know, problems, because they're not going to be able to sustain these margins, and in these markets where Android is dominant, Apple's market share will be negligible. Right? As these markets contin…”
Prediction Not checkable as stated
Benedict Evans: Apple will be the company to kill native apps
“Who is it that's going to kill the native app? It's going to be Apple. Apple is the company.”
Assertion Partly supported
Andreessen: The EU AI Act has largely killed AI development in Europe
“The EU passed this bill called the AI Act, I don't know, whatever, two years ago, and it basically has killed AI development, and, well, it's actually killed AI development in Europe to a large extent and then it even, it is so draconian that even, Even big Am…”
Assertion Supported
Rampell: Bay Area housing prices declined massively when priced in tech stocks
“There's a piece that we wrote a little while ago showing that the price of housing in the Bay Area has declined massively in the past 25 years. If you're like, no, no, it hasn't. It's gone off. If you price it in Apple stock and Google stock, right?”
Assertion Not checkable as stated
Rabois claims Apple is the only Western company capable of vertical hardware integration
“The vertical integration required to build a device successfully is something that no other company, at least in the West knows how to do.”
Prediction Open · timeframe Oct 2035
Keith Rabois predicts iPhones won't be primary computing devices in 10 years
“Where are we going to be using, you know, your iPhone as your personal computing device five years out? Maybe. 10 years out, almost surely not.”
What-if
Sinofsky: Apple argues the iPhone could not have started outside China
“Apple would just argue there was no way we could even have started the iPhone anywhere else.”
Insight
Sinofsky: Automation, not cheap labor, keeps iPhone prices low
“The reason that it's a thousand dollars, or 1500 dollars, or whatever, is because of the innovation in manufacturing. So all that needs to happen is like another step function change in manufacturing.”
Insight
Sinofsky: Apple unintentionally built Chinese ODM hardware capabilities through osmosis
“Apple taught them how to do this. Now, they didn't plan on doing that. But osmosis happens. And they got all these skills”
Prediction Not checkable as stated
Sinofsky: Apple will wait for AI tech to mature as an integrator
“So I think that they're back to like, we're not the first mover company. We're the first integrator company. And they're gonna just sit back and watch the technology Mature a little bit more.”
Assertion Partly supported
Torenberg: Apple's $55B annual China investment rivals the Marshall Plan
“I believe they said Apple invests fifty-five billion dollars a year in, in China. And I think the author said that's equivalent or maybe even bigger than the entirety of the Marshall Plan is, is just astronomical.”
Prediction Not checkable as stated
Sinofsky: AI will evolve toward local, cost-free on-device execution
“And then you look at Apple and their strategy, which the execution hasn't been great, but the idea that all of these things will just surface as features popping up all over my phone and they're not going to cost anything. My data is not going to go anywhere. …”
Prediction Not checkable as stated
Immerman: Apple could gain 1 billion search users overnight
“They are not investing the capex like Meta and Google and Microsoft and Amazon, but they control a central node to the consumer, and if they wanted to build a search application, the next day they could have a billion users.”
Assertion Not checkable as stated
Balasubramaniyan: AI deepfake detection is 100x cheaper than generation
“It's way cheaper to detect deepfix, right? Because if you think about it, the closest example is Apple released its model, you know, that could run on device. And even that model, which is a small model in order to do lots of things like voice to text and thin…”
Assertion Not checkable as stated
Horowitz: Meta open-sources AI to prevent monopolies, mirroring Google's Android strategy
“The way Meta is thinking about this and the way that they're actually behaving and executing is very similar to how Google thought about Android where, you know, their main concern was that Apple not have a monopoly on the smartphone. You know, not so much tha…”
Assertion Partly supported
Dixon: Major developers like Spotify refused to build for Apple Vision Pro
“No one, none of the major apps would build in the, in For Vision Pro because they're, you know, the Spotify's of the world because they'd been so screwed over.”
Opinion
Ismail: Apple's real competitive edge is its organizational design, not products
“I will argue that Apple's real real edge is organizational, because what they will do is they will form a small team that's really disruptive. They will put that team at the edge of the company. They'll keep them secret and stealth, and they'll say to them, go…”
Insight
Sinofsky: Apple's services transition mirrors enterprise software's shift to cloud
“Because I think that this move to services, people are just having trouble getting their heads wrapped around it, and it's a very natural progression for any company when it starts to reach a mature level, which is, okay, are we now effectively, you know, sell…”
Assertion Contradicted
Horowitz: Steve Jobs was fired from Apple for making products too expensive
“Steve Jobs got fired because he made the product too expensive.”
Insight
Sinofsky: PC makers failed in mobile due to siloed structures
“The reason that there are none of the PC makers, other than Apple in a sense, are successful phone makers, is because they were exactly like Detroit. They had a graphics group, they had a peripheral group, they had an IO group, they had a storage group.”
Opinion
Sinofsky: Apple is currently the leading semiconductor chip maker
“Apple is, like, the leading chip maker right now.”
Opinion
Evans: Consumers trust Apple with health data over Google or Facebook
“That kind of piece of strategic positioning has worked out very well for them because you would trust it with this kind of information where you might not trust a product from Google or from Facebook.”
Opinion
Sinofsky: Apple handles late-stage S-curve development better than any company ever
“And what Apple is doing is, like, they are at absolute peak execution of what they're doing. At the scale they're doing it, at the quality that they're doing it, and at the changes, each iteration that, that they're doing. And what's fascinating, like, I don't…”
Assertion Partly supported
Rachleff: Apple, Google, and Salesforce failed to succeed on original ideas
“None of their original ideas were the ideas on which they succeeded. So Apple, Google, you name the company, Salesforce, Hewlett Packard, none of them succeeded at their original idea, if you can believe that.”
Prediction Not checkable as stated
Evans: Tech dominance cycle will eventually turn for Big Tech
“It's not apparent how that cycle would turn for Google or Apple or Facebook or Amazon, but it will turn.”
Insight
Evans: Apple's App Store exists to drive high-margin iPhone sales
“The classic thing that drives me crazy, people talking about Apple, thinking that the app store is like a primary revenue driver for Apple, when the whole purpose of the app store is to drive sales of a 700 dollar iPhone every two years at a 50% gross margin.”
Prediction Not checkable as stated
Wittes: Apple will lose encryption standoff in court, forcing Congressional compromise
“If they lose, I think they'll lose in litigation, not in legislation. The scenario in which Apple loses, or some other provider loses, is that they lose in litigation and then they have to go to Congress In order to change the legislative landscape to undo wha…”
Opinion
Rampell: EU regulatory hostility toward US tech giants is driven by jealousy
“I think the EU is very jealous that Google's not a European company. I think they're jealous that Apple's not a European, like, Google is bad in Europe. In my personal opinion, I don't think they're nearly the monopolist that Microsoft was like in the late nin…”
Opinion
Evans: The MacBook is at the top of its S-curve
“The MacBook isn't changing what it is. The MacBook has been, is at the top of the S curve. This is better propellers on your Lockheed Constellation.”
Insight
Sinofsky argues custom silicon requires a scale of one billion devices.
“Custom chips have always been a competitive disadvantage. For a company in particular, they were a very deep competitive disadvantage for Apple when the run rate for Motorola chips went down and they couldn't sustain it. And then they made the same mistake wit…”
Opinion
Sinofsky argues iPhone 7 innovation equals the rest of the smartphone industry.
“Because the amount of innovation that's in this iPhone, you know, I would argue is on par with the entire rest of the software and hardware combination that's out there of makers and operating systems.”
Opinion
Andreessen: Lacking a Smartphone Allowed Amazon to Lead in Voice AI
“And so it's sort of this ironic twist of fate that Amazon has all of a sudden taken the lead from Google and Apple Even though Amazon, you know, famously flopped with their phone, right? Which is sort of the obvious place where you would have a voice interface…”
Opinion
Alex Rampell: Apple's strict data privacy policy hindered its advertising efforts
“Apple is notoriously anti-data. That's the funny thing about Apple versus Google is that Apple says we don't collect any data. We don't use any data. We'll never store any data. This was part of the reason why their advertising efforts have not been successful…”
Assertion Supported
Alex Rampell: Microsoft never restricted Windows software like Apple restricts iOS
“Microsoft, in my opinion, never really They never did the same amount of control. Like, they never said, hey, this software product cannot be downloaded onto your Windows PC.”
Insight
Evans: Apple relies on third-party developers to match Google's AI capabilities
“And I think the kind of the platformization that we saw earlier is interesting as an attempt to solve some of the problems that Google is solving with its kind of pervasive, all-knowing AI, but getting third-party developers to solve those problems instead.”
Insight
Evans: Google's AI acts as an oracle, while Apple's is an assistant
“Sort of the all-knowing, wants to be the all-knowing oracle, and you can ask it something, and it will just know the answer, or it'll even suggest it before you do it. Whereas Apple, it's more like, kind of the, I don't know, it's like the servant that follows…”