Chen: Elite product retention curves eventually swing back upward
Andrew Chen · a16z Podcast | The Basics of Growth 2 -- Engagement & Retention · Jan 2, 2019 · at 3:25
Andrew Chen, General Partner at Andreessen Horowitz (a16z), explains how user retention curves behave differently across average, good, and top-performing tech startups.
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“For the good ones, They start to flatten out and they plateau, and then for the really good ones, they'll actually swing back up and, you know, people will come back to the service.”
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